As more and more women are celebrating as well as embracing their shapes and physiques, retailers are answering the call to provide fashionable couture for more than those that fall within the size 2 category. Fashion retailer Torrid made it clear that for the summer season they want women to feel amazing and confident with their bodies. The CEO of Torrid explained,
“We change lives, we see that everyday. We see tears in our dressing rooms when girls realize they too can look beautiful and sexy in a swimsuit. We’re empowering them to join the movement — wear swimsuits with confidence, real cover girl style.”
Any woman young or old can testify that swim wear shopping can be quite intimidating. Thoughts of fluffy mid-sections, muffin-top, boob spillage, thunder thighs and even cottage cheese legs make wearing little to nothing seem worse than jumping out of a plane. Moreover, it seems that some designers do not want to cater to bodies that do not resemble a clothes hanger. How is Torrid changing the game when it comes to bathing suits? Torrid’s Senior Vice President of Design says of their summer collection,
“This collection is the culmination of two years of building and perfecting the best swimsuits I have ever seen or have had the pleasure to wear. These suits are fun and young and without compromise. They’re the kind of suits that, when wearing them, you find a confidence in yourself you never thought you’d have in a swimsuit.”
All that time designing swim wear was well worth it by the look of things. The collection is vibrant and the ad campaign showing them off is simply gorgeous. Torrid’s swim wear collection for summer 2015 is available now is covers sizes 12-28.
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