After getting everyone into formation at this year’s NFL Super Bowl, all seemed pretty quiet throughout the kingdom of Queen Bey. With an appearance here and there one began to think is one of busiest women in entertainment finally on a much deserved break? No loves, those quiet moments was just like the calm before the storm because Beyonce has come out swinging some serious fashion and fitness power! If you were needing any fitness motivation to get off the couch and put down those smartphones to get bomb for summer Beyonce has you covered. Bey is releasing Ivy Park a new activewear line that will have you looking good as you work to feel and transform your body to be even better!
Ivy Park will be available for online purchases beginning April 14. So if you’re itching to get your hands on some Ivy Park you will not have to wait long. The collection will be available here and at Topshop as well as Nordstrom.
The ad campaign for Ivy Park is completely Sasha Fierce all the way! Bey is photographed at a playground balling out and even sitting pretty on top of a hoop. One of our fave shots is Beyonce on rings. She demonstrates her level of fitness and strength by holding herself up in a tough pose with her feet in the rings! Nevertheless, it’s Beyonce, this is the perfection and diva status we have come to love and expect.
Want to see more of Ivy Park and Bey? We spied a new Instagram account solely dedicated to the new activewear brand. It’s handle is @weareivypark if you would like to check it out. Moreover, we would love to know how your fitness plans are coming. We invite you to join us for our #SummerSlay fitness challenge! Get fit with us, have fun and enjoy the new you. More details on Summer Slay coming soon.
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