When we first heard that ERDEM and HM were coming together for a collaboration we lost our fashion marbles. Then, the pot got even sweeter. We learned that the ERDEM x HM collection would not just include fashions for the ladies, but would prove to be quite historic. ERDEM x HM would also mark the first ever menswear collection for the UK label. Brilliant!
ERDEM x HM Ad Campaign Starring Imaan Hammam and Neels Visser
The campaign for this upcoming couture release stars two of the hottest names in fashion, models Imaan Hammam and Neels Visser. Both supermodels took a moment to alert their fans of the campaign along with the collection’s tentative release. They stated,
“So happy to announce my new campaign with ERDEM and HM. It’s been a pleasure to work with this incredible team! Can’t wait to see it in stores this Fall!
“I’m very excited to announce my new campaign with ERDEM x HM! It has been so amazing to work with such a talented team on this. Can’t wait to see it in stores this fall! To see the full look I’m wearing and more previews of the collection, peep HM and ERDEM.”
Now with many collaborations between fashion houses and HM; they are not always readily available in all markets. A little unfair, but with the way many stores are closing we do not blame HM for keeping things rather limited. In regards to this collection HM says, “We do not have a list of stores that will carry the collection just yet. Please check back as we get closer to the launch date, November 2nd. More information will follow later via social media. Keep an eye on the website and subscribe for the newsletter for any updates.”
So if you want to get a piece of this collection keep the month of November close in mind. Also, hit up the HM social page on the Gram and of course, 1966 Magazine for any additional updates.
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