We cannot feel our faces over this beauty news, but like The Weeknd, we like it! Anastasia, the queen of the brow formation and duchess of the contour is about to release a product that will once more change the face (pun intended) of the makeup game. What is she up to now to help us look all pretty? She is dropping Anastasia of Beverly Hills Stick Foundations!
Just hours ago a teaser photo was released showing four gorgeous models on set shooting the ad campaign for the Anastasia of Beverly Hills Stick Foundations. Now get this… all four models were women of color! This marks a major beauty first. Anastasia of Beverly Hills is one of the first major cosmetics brands to release a new product starting with dark skin tones. Other lighter tones will be released but at a later time.
For years, the shortage of foundation colors for darker skinned women have often been overlooked by big name cosmetics. However, in more recent times a mind shift is occurring in the beauty industry. Thanks to efforts of supermodel Iman as well as black cosmetics companies such as Fashion Fair some options have been made available. Nevertheless, when you can count on one hand the number of brands offering deep, rich shades it shows that much improvement can still be achieved. Leaving out black girls and women from the makeup picture, cuts out a huge chunk of profits. However, now it seems that more companies are aiming to place their hands in the dark makeup pot.
We are excited to see a brand like ABH cater to all skin tones. The Anastasia of Beverly Hills Stick Foundations will begin with four shades: Walnut, Amber, Almond and Cocoa. See them all below!
From left to right the shades are: Walnut, Amber, Almond and Cocoa
Beautiful right? Trust us you are going to want to get your hands on these sticks. This is the era of photoshop and filters. However, with these cream foundations you won’t need them or a beauty lamp to look Gram worthy. Just so you can see the true to color results of the Anastasia of Beverly Hills Stick Foundations check out this unedited, unretouched behind-the-scenes shot:
The ad campaign for the Anastasia of Beverly Hills Stick Foundations was lensed by Marcel Cantu. Makeup was beat by Keita Moore aka KilPrity if you follow on Snapchat. Hair was fried, dyed and laid to the side by Marcia Hamilton. Get excited for these new gorgeous shades! They will be available for purchase this August.
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