TK Maxx Me, By Me Campaign Spring 2014

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TK-MAXX-SS14-Justina

We are lovers not fighters when it comes to sunglasses. These decorative accessories for our peepers make our fashion world spin round and round. The TK Maxx Me, By Me campaign for spring 2014 incorporated not only amazing chic eye wear, but a very neat background story as well. For their spring ad campaign Tk Maxx decided to showcase 8 regular people. 8 regular shoppers of the brand were chosen to model their stuff in an ad to highlight the brand’s newest collection.

One of the shots include British Tk Maxx shopper, Justine. Justine fabulously rocks a pair of shades that matches her awesome laid back style. Nevertheless, don’t feel that you have to miss out on all of the fun, TK Maxx wants you to share your individual style with the world by hash tagging photos as well as videos, which will be collated online at mebyme.tkmaxx.com. So then, get to shooting superstars, you’re all campaign worthy!





Hashtag: #mebyme