Lancôme Announces New Ambassador: Lupita Nyong’o, Academy Award winner for “Best Supporting Actress” for her role as Patsy in the highly acclaimed film “12 Years a Slave”. It’s great to see the shift in Lancôme business model for only catering to lighter skin tones. Lancôme has now had Jasmine Tooke, Arlenis Sosa back in 2008 and now we have Lupita Nyong’o.
“I am truly honored to join the Maison Lancôme, a brand with such a prestigious history and that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself,” said Lupita Nyong’o about being Lancôme’s new brand ambassador.
The campaign will be seen this summer and will be shot by photographers Mert Alas and Marcus Piggott.