Dark Mode Off / On
[instagram-feed]

Give those lashes of yours a REAL boost! Skip the falsies and swipe on the ColourPop Cosmetics Act Natural Defining Mascara! A creamy, vegan mascara that will help lift and define your eyelashes for a gorgeous, eye-popping fluffy look.

This mascara is so on trend as the makeup wave contains for flow towards the “au natural” look. While of course all of us will always love our faux lashes and extensions; sometimes it’s nice to have an eye look that looks well… real.

This isn’t always easy since unfortunately a lot of mascara either falls short of the job; OR leaves your lashes crunchy from having to layer so much to get the desired look. Nevertheless, ColourPop’s Act Natural mascara promises to give users soft, defined lashes minus the crunch. Thank goodness.

PLUS… you fellow makeup lovers are going to love the price for this baby. Any guesses? Okay… we can’t hold out any longer (lol)… This mascara is retailing for less than $10! Yes, for only $9 per bottle you can be swiping your way to naturally dazzling lashes!

Oh Snap, There’s Panthenol Up In This!

 

 

We were searching through the ingredients list of this product and we came across a pretty cool discovery. We always like taking a deeper look at various beauty product’s formulations; because it is good to know what you are putting on your face and body.

Especially, when it comes to such a delicate area such as the eyes. However, we were delighted to find a couple of really good things in the formula. First of all, the first ingredient is water. Nourishing and hydrating which should help count down on dried out, crunchy lashes.

Additionally,  we saw that Hydrogenated Olive Oil Stearyl Esters are being utilized. This complex mixture is often included in beauty products due to its hair conditioning abilities. Which is great news if you are wanting stronger lashes. ColourPop is not listing this among their product benefits or description; however, we still think it’s a cool find in their formula.

Nevertheless, the MAIN element that caught our eye is the use of Panthenol. Yet, another ingredient that is often used in beauty products and for good reason! Panthenol is a very powerful element used for rejuvenating the hair, nails and skin. It is a provitamin of B5 and when it comes to hair has been known to help strengthen, improve the texture of damaged strands, aid in hair growth and help retain moisture.

If Panthenol can do all of that for the beautiful hair on your head. Just think of what it can do for your lashes! As a result, we are very pleased to see ColourPop putting such effort into their mascara formula and not just saying “its good formula for natural looking lashes.”

ColourPop Cosmetics Act Natural Defining Mascara -A New Vegan Makeup Release

 

ColourPop Cosmetics Act Natural Defining Mascara

 

Nevertheless, what type of beauty intel does ColourPop offer up about their new natural mascara? TONS! From the formula to even the design of the mascara’s brush; ColourPop runs it all down and then some. Regarding Act Natural Defining Mascara, the brand reveals,

“Your lashes, but better!!! Introducing our brand new defining mascara, Act Natural! This vegan formula delivers super soft; defined fluffy lashes! Will be available in [both] black and brown [shades]!

[Act Natural is] a defining mascara that gives your natural lashes a boost! With a smudge proof, clump free, and easy to remove formula! If you love wispy, fluffy looking lashes, look no further than this lightweight mascara. It’s soft, flexible brush with hollow bristles evenly coats and lifts lashes to look their best!

Ultra creamy, [Act Natural Defining Mascara is a] high performance formula that’s vegan and bunny approved! Vegan and ALWAYS cruelty free! For soft and naturally defined lashes, this id your go-to black [or brown] mascara.”

Sounds good right? Plus, the application technique is simple. ColourPop recommends just a few steps in order to maximize your finished look and get your best looking natural eyelashes! They suggest:

  • Curl Up -Before sliding on Act Natural, curl your lashes with an eyelash curler
  • Put on Your Coat– Evenly apply a coat of mascara starting from the root and extending down to the tip
  • Build Baby– Keep adding coats until you build your desired look

Act Natural Defining Mascara -The Final Details to Know!

Ready to get your best natural eyelash look ever? We thought you might, so we took it upon ourselves to gather up a few remaining details that you might find helpful. Such as when will this new makeup product drop; as well as where will you be able to purchase it?

First of all, let’s talk release date, shall we? As right now, ColourPop is giving a strong green light to this month (April 2020). ColourPop recently revealed that their official release will be on April 13th. So mark your calendars because you do not want to be late. New drops by this cosmetics brand ALWAYS sells out fast and to be really honest; they are pretty bad about restocking (Lol). Therefore, save yourself the heartache and be ready to go on the 13th at 10a.m. PST (Pacific Time).

 

 

Moreover, what’s a release date good for if there’s no place to by a product? Fortunately, you will only need to remember one place for this ColourPop drop… ONLINE. Yes, the Act Natural Defining Mascara will be available for purchase at ColourPop.com.

Well, there you have it! Hope you enjoyed a little sneak peek look into ColourPop’s new vegan mascara. Do you plan to buy it for your personal makeup collection? If you do, be sure to tell us how you like it via any social platform. Happy shopping!

**Want Even More Fashion, Beauty and Hair News, Insights as well as Trends? Download Our New Shiny App! Click HERE**

Thoughts on ColourPop Cosmetics Act Natural Defining Mascara -A New Vegan Makeup Release!? Well let’s connect then! Join the discussion and talk all things fashion as well as celebrity related with us by dropping a comment like its hot down low. Or also hit us up on our Facebook, Instagram (1966mag), Tumblr, Pinterest or tweet us @1966magazine.

Arianne

Arianne Suggs is the founder of 1966 Magazine. I love to write about fashion, beauty, lifestyle, fitness and travel. Join me on my journey.