The army continues to press on powerfully! Olivier Rousteing has done it once again, creating an eye-popping visual masterpiece. Hang on tight fashion lovers we’ve got your first look at the Balmain Fall – Winter 2016 Ad Campaign!
Balmain Fall – Winter 2016 Ad Campaign
At first glance you notice two familiar faces. A hip hop mogul turned designer and world renown supermodel. Kanye West and Joan Smalls both star in the Balmain Fall – Winter 2016 Ad Campaign.
This crisp, dramatic monochromatic campaign is a total 180 from some of the other recent Balmain campaign sightings. For instance, the Resort 2017 ad campaign is lusciously vibrant! From the fashions to the background setting everything just pops.
Kanye West For Balmain
The Balmain Fall – Winter 2016 Ad Campaign though simplistic in a sense still plays on drama. In the shot West seems to be tipping over as Smalls reaches out with all her strength to try to prevent his fast approaching fate.
Olivier Rousteing describes the Fall – Winter campaign as “Music Meets Fashion.” Very fitting since an iconic musician and heavily sought after model were both casted. Moreover, West over the years has turned his attention to couture. Thus, bringing the fusion full circle. Kanye has collaborated with Balmain on Yeezy fashions and it looks like stylish marriage continues on with the addition of the campaign.
Joan Smalls For Balmain
The fabulous Pascal Dangin who blessed the Balmain Fall – Winter 2016 Ad Campaign with his magical fingers took to social to announce the ad’s release. He said,
“First image of our new Balmain campaign FW2016 #BalmainArmy with Kanye West [and] Joan Smalls. Photographed by Steven Klein.”
Congrats to Balmain on another gorgeous campaign. It immediately gave us flashbacks to the stunning Naomi Campbell, Cindy Crawford and Claudia Schiffer campaign. We’re excited to see additional images!
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