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Ad Campaigns and Fashion Editorials

Marc Jacob Uses Social Media to Cast Spring 2015 Campaign

Marc Jacob Uses Social Media to Cast Spring 2015 Campaign

When it is time for casting most designers turn to a modeling agency to find their talent. This season designer Marc Jacobs turned to social media to find his muses to showcase his Marc By Marc Jacobs spring 2015 creations. 11 lucky Marc Jacob fans were cast and their reactions were nothing less than absolutely grateful.

Toks Adewetan a native of Brooklyn explains the excitement he felt after receiving the news of his selection for the campaign. Toks says,”When I got selected, I was, like, ecstatic inside, but I tried to compose myself. Kinda like LeBron James.”

Do you think more designers should turn to social media to cast their campaigns? Join the discussion on our Facebook, Instagram, Tumblr or tweet us @1966magazine.

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