May the purple be with you! Every year the fashion and beauty industries wait with keen anticipation to found out which tone and hue will set the mood plus launch a plethora of product trends. Since 1963, Pantone has been the worldwide standard for color communication as well as inspiration. Therefore, what shade will reign during 2018? Just Announced, Ultra Violet-Pantone Color of the Year 2018!
Just Announced! Ultra Violet-Pantone Color of the Year 2018
Purple rain, purple rain! Color has the distinct ability to not only invoke emotion, but be used as a vehicle for self-expression. Therefore, what does Ultra Violet convey? Pantone answers,
“Lighting the way for the year ahead, Pantone announces Pantone 18-3838 Ultra Violet as the Color of the Year 2018! A dramatically provocative and thoughtful purple shade. Ultra Violet communicates originality, ingenuity and visionary thinking that points us to the future.”
Very nice sentiments. Nevertheless, brands are already lining up to showcase their Ultra Violet infused products. Two companies to definitely keep in mind are Butter London and of course, Fenty Beauty. Regarding the COY (color of the year), Fenty Beauty states, “Pantone 2018 color of the year is Ultra Violet! Rihanna is always leading the charge. [Check out our] MatchStix in Unicorn.”
Rihanna’s purple makeup in a stick which retails for $25 has been out on the market for weeks now and selling by the minute. Proving that Rih is in touch with not only her fans but looking to the future to set the standard of what’s “hot.”
Nevertheless, what about Butter London? What do they have going on? The beauty brand reveals,
“It’s here! Ultra Violet, the Pantone Color of the Year 2018. We teamed up with Pantone on the official Ultra Violet beauty line. The Ultra Violet collection is available now at butterlondon.com and will launch at Ulta and Ulta.com later this month. (Glazen Eye Gloss will be available in January.”
The collection has a little bit of everything. A gorgeous Lippy, nail lacquer, eyeliner and a ridiculously beautiful eye glaze. 2018 is looking pretty good already!
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