Right on the heels of her first French Open win after becoming a mom; Serena Williams launches her brand new independent fashion label, Serena! The Serena Williams fashion line is a passion of Williams that she has been developing for years.
The tennis star shared that discouraging remarks from those in the industry; ended up being her biggest motivation to create her own couture entity. Serena says her clothing “designs are inspired by: strong, sexy, sophisticated, sassy, sure, smart, stylish, silly and spontaneous women. Who are living their best lives, or making it up as they go, kinda like [Serena].”
Serena Williams Fashion Line – Why She Did It
Nonetheless, do not just take our word for it. The 23 time Grand Slam winner recently shared exactly why she pressed on in bringing her label from imagination to reality. She says,
“They say life is about timing. I learned this lesson at age 18; when I chose to play a light tennis schedule because I wanted to go to fashion school. Some criticized my decision; but I knew I had two loves, tennis and fashion, and had to find a way to make them coexist.
After 15 years of false starts and people in fashion telling me, “No.” It only drove me to work harder. As a result, I discovered what it meant to invest in myself. [Moreover] I allowed that belief in myself to drive me to reach my dream.
Today, I am proud to launch, Serena, my own online shop. Never stop believing in yourself, you’re worth it. Be seen, be heard.”
Serena Williams Fashion Line – What to Buy NOW
Truly inspirational! Nevertheless, Williams’ fashion label has A LOT of cute garments to choose from. We hand-picked some of our favorites just to whet your style appetite for the entire line.
As of now the entire line consists of less than 20 items, but more styles are definitely on the way. Furthermore, what is there is beyond fab. Relaxed, yet very en vogue. So then, enjoy our sneak peek and get your shop on over at serenawilliams.com!
Signature S Bralette$45 and High Waisted Briefs$40
Can you say comfort? When you are ready to take a day from string underwear and still look sexy doing it. Then it will be time to buy this set!
Varsity Zipper Dress$195
A little tip… school chic will always be “in” and super sexy. Your welcome.
Weekend Jogger$70 and Weekend Sweatshirt$60
Isn’t athleisure great? Break a sweat but still look chic enough to run errands. Thanks Serena.
Serena Williams Fashion Line – What to Buy NOW (Cont.)
Modern Denim Dress$205
Ready to experience a chain reaction? Regular overall dress gets an overhaul with modern chain link detailing. Cute!
S LOGO Tee$40
Serena is proud of roots and is she is always encouraging others to rep theirs too! This tee is simple and chic while allowing the wearer to rep Williams’ hometown.
Palm Beach Slip Dress$125
A style of dress made popular by 90’s supermodels and more recently Rihanna; find their way into the Serena line up. We die.
Knockout Metallic Jacket$215
Mama says knock you out! This two tone jacket has a serious fashion punch with tons of storage and a big trend… metallics.
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The Item:A Wrinkle in Time beauty as well as lead actress, Storm Reid Wearing MacGraw Observation Dress. The Young Hollywood alum was seen in her fresh ensemble while in attendance for the Lady Like Foundation gala; held at the Beverly Hilton in Beverly Hills, California.
You Asked: Seriously Storm Reid is so underrated as an actress and style girl. I am becoming more and more of a complete stan for her! This weekend I saw her in a very pretty dress and I wouldn’t mind having it myself. What brand makes it?
Ask and Tell: Actress Storm Reid Wearing MacGraw Observation Dress
The Verdict: Thank you for the message! Storm Reid is certainly solidifying herself in the Tinseltown and fashion realms! For the Lady Like Foundation gala honoring such powerhouse women as Angela Bassett and Debra Lee; Storm strutted herself in a design by MacGraw. More specifically, she wore the fashion label‘s Observation dress.
At first glance, this awesome gown may appear to be nothing more than a floral print frock. However, peer closer and you see the real magic! The dress features hand drawn celestial images that were created in-house. Therefore, want this cool, chic dress? Macgraw, an Australian fashion brand owned by sisters Tessa and Beth MacGraw; sell their MacGraw Observation dress for $895.
Hope that answered your fashion question! If you or a style obsessed gal pal has one they would like to ask give us a follow on Instagram, slide into our DMs and ask away.
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The Item: Actress and resident of Wakanda, Angela Bassett Attends Lady Like Foundation Luncheon in Safiyaa. The now three time Yale degree graduate was spotted looking pretty in pink; as she was honored with the Lady Like Foundation Woman of Excellence Award. The event festivities took place at The Beverly Hilton.
You Asked: A QUEEN!!! Angela looks amazing! I just love her entire look. I already sent you guys some pics of it like you asked so you know what I’m talking about. Please answer this soon and tell me who she is wearing!!!
Ask and Tell: Angela Bassett Attends Lady Like Foundation Luncheon in Safiyaa
The Verdict: We could not agree more with you, Angela looks nothing short of drop dead gorgeous! For the luncheon, Bassett turned heads in a rosy design by SAFIYAA. SAFIYAA is a British luxury womenswear brand that resides in Mayfair, London, of the United Kingdom.
Angela finished her stylish wardrobe with a few well picked accessories. Bassett rocked shoes by Casadei, as well as a furry clutch by Laurafed. The clutch to us kind of stole the attention because of its chic golden studs with white ostrich feathers. The bag known as the Laurafed Clutch 10.6 WHI retails for approximately $640.
Nevertheless, no celebrity look is complete without a little bling bling. Angela added a bit of sparkling detail to her outfit with jewelry provided by XIV Karats.
Hope that answered your fashion question! If you or a style obsessed gal pal has one they would like to ask give us a follow on Instagram, slide into our DMs and ask away.
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The Item: Actress and R&B crooner, Ashanti Wearing Tials Heartbreaker Bikini. The singer was seen looking extra delish in her rouge swimwear in a stunning set of photos posted to Instagram.
You Asked: I love that Ashanti is not afraid to show her curves and that us thick girls can look great in anything too! Really need that bikini she had on when she was on vacation. Do you guys have any clue where she might of got it? Also, if you know the price I would love that info too, thanks!
Ask and Tell: Ashanti Wearing Tials Heartbreaker Bikini under $90
The Verdict: Hey there and thank you for submitting another fashion inquiry. Furthermore, we believe that we have the style intel that you seek! While visiting Europe in beautiful Malta, Ashanti took breaths away splashing around in the Tials Heartbreaker Bikini.
Tials stands for “This is a Love Song.” The ultra cool clothing brand is known for their sassy intimates, swimwear as well as activewear; that ranges in size from XS all the way up to XXXL.
The Tials Heartbreaker Bikini can be purchased for under $90 for about $79. Or if you love to play with separates can pick up just the bottom or top. Each retails for $39.50.
Hope that answered your fashion question! If you or a style obsessed gal pal has one they would like to ask give us a follow on Instagram, slide into our DMs and ask away.
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Oh girl! Don’t you know that any outfit is incomplete without the right bag? Honestly, it is like noticing that one of the colors of the rainbow is missing. It still looks beautiful, but it is glaring observable that something is not quite right. Therefore, do not get caught fashionably off guard and hop on the handbag train with the Valentino Candy Stud bag!
Fashionable Mention: The Valentino Candy Stud Handbag
Don’t you love a good stud? No, not your crush (LOL), the cool metal embellishment often peppered on various garments. Studs are great for melding and nailing the whole soft yet hard look. Studs say hey I’m a rock star without being overbearing when used in just the right way. Well, this little touch of edginess is back in style trend for 2018 and celebrities are jumping at it.
Everyone from Jlo to actress Reece Witherspoon have been spotted totting the Candy Stud around town. Now the candy red tone is stylishly yummy; however, if that is not your vibe this bag comes in numerous variations.
There’s classic black, pink, yellow, purple and even a boisterous bright green. Plus, besides solid colors there is also a chic striped design. All in all you can pretty much find this bag in whatever flavor you are wanting to rock.
Fashionable Mention: The Valentino Candy Stud Handbag (Continued)
From the moment this bag hit the Maison Valentino Spring/Summer runway show it made an impact. It’s design just oozes of luxury and finesse. The high end couture label describes their rouge bag as,
“Formal clashes with informal. The new bag is both classic and contemporary. Strong and chic. The Maison craftsmanship goes softer and bigger in the new Valentino SS18 (Spring/Summer 2018) quilted napa leather bag.
From geometric shapes to vibrant hues, the new Valentino Garavani Candy Stud bag has arrived. Explore the Valentino Garavani Candy Stud bags collection, the ultimate touch of sophistication and femininity.”
What a bag… The Valentino Candy Stud Handbag is simply delectable! Want it? This luxe item falls under the Splurge category and retails for $2,745.
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You can’t beat the original! The legendary Karl Kani label worn by some of the biggest names in the streets from Lil’ Kim to Biggie; is bringing it’s iconic vibe to the PLT fashion gang. Therefore, break out a credit card then get into these pieces and visuals! The hottest collection for summer is here… the Pretty Little Thing x Karl Kani Collection Starring Teyana Taylor.
Pretty Little Thing x Karl Kani Collection Starring Teyana Taylor
This morning, the PLT brand excitedly shared the news of their latest fashion collab release on social media. PLT gushed, “It’s here! Two era’s of fashion collide, presenting Pretty Little Thing x Karl Kani starring [the] Teyana Taylor. Only dropping once. Shop the collection right now.”
Immediately, positive reaction and mad love starting pouring in droves. Everything from “wig snatched” to “gimme please” could be seen from tweets to posts. Plus, if you got a chance to view the complete line, it is easy to see why. The collection with a high-end urban flair is fresh, edgy and seriously popping.
Furthermore, it does not deviate from the Pretty Little Thing philosophy. Chic couture at an affordable price point. Nothing in this collaborative collection is anywhere near $100! We spied that the range is pretty much between $18-$60. So then, if you have been wanting to update your wardrobe or own a piece of real fashion culture; you can and without asking for a loan.
Pretty Little Thing x Karl Kani Collection Starring Teyana Taylor -Why the Collection?
Why? That is always the question when two powerhouses up and decide to super cop up. The Pretty Little Thing brand is quite vocal in regards to it’s reasons for helping to close the gap of the golden age of street wear with the modern day. PLT reveals,
“Karl Kani’s iconic street wear classics get a reboot for new season as two fashion eras collide. Teyana Taylor goes back to her roots and hits the streets of Harlem. Representing the originator of urban fashion.
Staying true to the 90’s legacy. This drop is all about paying homage to the styles of the Karl Kani movement that infused hip hop and street culture. Think sporty separates. Fresh outerwear and denim with an urban edge. This is the collaboration to take your look all the way up.”
Pretty Little Thing x Karl Kani Collection Starring Teyana Taylor -Giving Thanks
It definitely takes a village. There is no “I” in team and Karl Kani plus other movers as well as shakers apart of the project wanted to give it up to all involved. Here is what the originator of hip hop style and the team had to say.
“I want to thank my big homie Umar Kamani for the vision and putting this all together “FOR THE CULTURE;” and the whole Pretty Little Thing CREW for this amazing moment of my life. And to top it off, Teyana Taylor starring in this iconic collaboration. Turn up.
-Karl Kani
The master of couture and celebrity stylist to the stars, EJ King, had a few words to say as well. The Creative Director and cast member of BET networks new show “About the Business;” also styled the PLT x Karl Kani ad campaign. Speaking of the campaign and working with Miss TT EJ says,
“I had such a blast doing this shoot with Teyana Taylor for the Pretty Little Thing x Karl Kani campaign shoot! It’s always dope working with my sis because she is such a visionary and knows her body and style; that when we come together it’s always magic! Shout out to my bro Umar Kamani, the whole Pretty Little Thing team for bringing me on to do this epic campaign!”
Hurry! Get your pieces from the collection at www.prettylittlething.com. The brand is only dropping these looks once, so when they are gone, they are gone.
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The Meghan Markle Wedding Dress is certainly a luxurious marvel fit for a princess! Furthermore, it has also been one of the most well-kept secrets EVER in royal history. Who would make it, would it be traditional or perhaps be a more unconventional design?
However, now the cat is officially out the bride couture bag! Meghan’s spell-binding gown is a design by British designer, Clare Waight Keller for Givenchy!
The delightful and elegant three quarters sleeve gown with dazzling accompanying veil garnered several gasps as well as oohs and ahhs. Meghan is said to have chose Keller due to her impeccable tailoring and relaxed demeanor. Truly traits any bride would love!
The wedding dress and veil is made out of luxe silk. Also, the dramatic veil which stretched over a whooping 16 feet was embroidered with flowers. They represent 53 countries of the commonwealth.
Moreover, as in previous royal weddings no bridal gown would be complete without sparkling jewels. The bride wore understated yet glamorous jewelry (bracelet and earrings) by Cartier. Furthermore, Meghan incorporated more gems within a piece no princess can be without… a tiara.
Her tiara, on loan from the Queen, was at one time a possession of Queen Mary. Therefore, it can rightfully be known as the Queen Mary tiara. Although, the former Ms. Markle was able to view the entire collection of the Queen’s tiaras; Meghan chose the one that fit her personal flair and the Queen’s approval.
Meghan Markle Wedding Dress and ALL Royal Wedding Details!
Yet, there’s more! So then, let’s get straight into all the royal wedding details. For weeks, potential designers had been tossed around. Yet, Givenchy’s Keller turned out to be the perfect woman for the job.
Nevertheless, word on the bridal fashion street is that several other designers and high end couture houses had been in the running. Rumored finalists included the exquisite Ralph & Russo, Stella McCartney as well as even the designer who back in 1981 masterfully created Princess Diana’s wedding gown.
Meghan Markle Wedding Dress and the Bouquet
Throughout the wedding you will notice there are touches of Prince Harry’s beloved late mother, Princess Diana. All tastefully done and full of immense meaning. Case in point, Meghan’s bouquet as well as engagement ring.
The palace revealed that like the engagement ring, Prince Harry spearheaded things. He picked the flowers himself for Meghan from the Royal Garden. What did he choose? A selection of Forget Me Nots that also happen to have been Diana’s favorite flower. Someone quick… pass the Kleenex!
Nevertheless, what is more is that Meghan’s engagement ring incorporates two stones from Diana’s personal collection. So then, through the florals as well as the ring; one can say that Diana in a way was truly on hand for her son’s big day.
Meghan Markle Wedding Dress and ALL Royal Wedding Details (Cont.)
Before any vows and even one single coach arrived at the wedding venue. Some official business was conducted. That of assigning titles, which is done by the Queen. Therefore, what titles did she select for both Harry and Meghan?
Besides, that of being a prince of England, Harry will also now be known as a duke. The Duke of Sussex with Meghan being the Duchess of Sussex. Dukedom is a high honorary title. Furthermore, Harry will be picking up a title that was sort of lost in the sands of time.
The last Duke of Sussex was Queen Victoria’s favorite uncle; who also walked Victoria down the aisle at her wedding. At his death, having no heir the title went along with him.
Meghan Markle Wedding Dress And The Guests
Of course, we all knew the bride and bridal party would arrive looking absolutely fabulous. However, the guests and attendees were just as stunning! From Oprah’s divine pink Stella McCartney design to Amal Clooney’s vibrant showstopper mustard yellow ensemble; the fashion could simply not be ignored.
Yet, did you know all in attendance was told what to wear? For the men, the attire selection was a morning suit or a lounge suit. A morning suit traditionally has tails while a lounge suit is a type of business suit.
For the women, the outfit of choice was a day dress and a hat. Also, due to protocol no open toe shoes or “loud” tights are allowed.
Meghan Markle Wedding Dress And Her Groom!
As for the groom, Prince Harry as well as his brother, Prince William arrived looking dashing in their handmade military attire. The ensemble’s took one person an entire week in order to complete. Both brothers served their country and have become well-known for being willing volunteers to bring about change in a number of regions.
Meghan Markle Wedding Dress and Tiny Fashion
The smallest members of the bridal party were also adorably decked out in haute couture. For instance, all the flower girls like the bride also wore dresses by Givenchy. While their shoes were given a personal touch by having their initials engraved into them. A gift from the bride to them.
Nevertheless, the page boys also received gifts and high end touches. They wore impeccable handmade military blues. Plus, Meghan made sure they were given something they could keep forever. To add personalization their names were engraved into their coats.
Meghan Markle Wedding Dress- And the Ceremony
Did you catch the ceremony? Well, for many around the globe they either needed to stay up late or rise quite early. Nevertheless, we put together a brief cheat sheet of all the festivities. The ceremony proceeded as follows:
Archbishop of Canterbury delivers declarations.
Lady Jane Fellowes reads from the Song of Solomon.
Rev. Michael Curry delivers sermon.
Reading for the vows.
Carriage procession.
Meghan Markle Wedding Dress- Take 2!
If you thought the new people’s princess was one and done when it comes to dresses; boy would you be mistaken! After her fairytale ride in a carriage with her Prince Charming, Meghan then changed into wedding dress number two.
The second dress was designed by Stella McCartney, which the British designer describes as a “high neck lily white gown in silk crepe.” This dress was designed to be worn during the couple’s wedding reception held at Frogmore House.
Nonetheless, while the dress is iconic, no one could miss the humongous additional rock on Meghan’s hand. As a gift from her new husband, Meghan received an enchanting aquamarine ring. The beautifully crafted ring had belonged to Princess Diana.
Meghan Markle Wedding Dress- The Ever After
Therefore, what is next for the now Princess Harry of Wales? Meghan plans on becoming a legal U.K. citizen.
Besides, continuing to learn and execute royal etiquette; Meghan will have to pass a test. One that fully encompasses the British culture and history.
However, it is quite a difficult test. How hard can the Duchess of Sussex expect it to be? Just last year, 43,000 applicants failed it flat out. Ouch. Nevertheless, with the intelligence and “can do” attitude that Meghan possesses we are confident she will pass with flying colors.
Growing up Disney might of had us all thinking we had to be princesses in order for our dreams to come true; as well as, enjoy a classic “happily ever after.” However, you can live the dream with your very own Prince Charming! Today, we are going to drop the fairytale bomb on how to find a 3 Stone Engagement Ring that looks enchantingly like Meghan Markles! Plus, we’ll do you one better… we’ll also share how you can virtually try it on.
Seriously… like no lie. The now famous Trilogy engagement ring look as seen on the “American Princess” is up for grabs. Furthermore, if this is the type of style ring you love you may want to act fast to get your hands on; or shall we say, one slipped on your finger, in a hurry!
Fashion reports are already predicting that Meghan’s wedding dress of choice will fly off racks globally. Not convinced the same will be true of her ring style? Well, the fact that in 2016 Ms. Markle was the most Googled Actress, proves that searchers want to know what Meghan is doing and wearing… at all times.
So then, are you in? Oh, yeah we thought you might be a bit curious. In that case, scroll on to get all the details on scoring a gorgeous ring inspired by a modern royal-to-be!
Get A Ring Like The Royals – 3 Stone Engagement Ring Styles
With the Royal Wedding approaching (and surely giving all the engagement fever feels) consider getting your own version with the help of Sparkly – the hub for all things engagement rings. Especially, creations inspired by Megan Markle’s amazing 3 stone engagement breathtaker.
Would you like to see an example? First, we will show you Meghan’s engagement ring.
Now as you may know, when it comes Markles’s stunner, the middle stone was selected by Prince Harry himself. The large center jewel is from Botswana, a region that both Markle and Harry have performed volunteer work. The two side stones were apart of his late mother, Princess Diana, personal collection.
Alright, now here is a sparkler featured by Sparkly, that takes its design inspiration from Markle.
Amazing right? Nonetheless, you may be wondering who or what exactly is Sparkly? Sparkly is the new hotspot for all things engagement rings. On the Sparkly platform, brides and brides-to-be can browse thousands of engagement ring selfies, from thousands of real people—with all the details—so you can see how different diamond ring styles will look on a hand just like yours.
With Sparkly you can search and filter real ring selfies to see what a 1.3 carat diamond really looks like on your size ring finger, and discover the kind of ring you’ll love forever. Find your ringspiration. For more information, please visit: http://www.mysparkly.com/
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Thoughts on Get A Ring Like The Royals – 3 Stone Engagement Ring Styles?Well let’s connect then! Join the discussion and talk all things fashion as well as celebrity related with us by dropping a comment like its hot down low. Or also hit us up on our Facebook, Instagram (1966mag), Tumblr, Pinterest or tweet us @1966magazine.
We love to see images such as these! Business entrepreneur, Draya Michele for Forbes 2018; is a must read for anyone needing a little boss lady inspiration. Draya is one of the hardest working, bonafide hustlers in the industry.
Truly a self-made woman who continues to push forward towards greater success and affluence. Nonetheless, what is the model turned designer up to now? Draya tells Forbes all about her latest venture, a brand new store located in Los Angeles, California!
Draya Michele for Forbes 2018 -Talks Business and New Store
Besides a great story, readers will also be treated to some amazing visuals. The ending result shown on Forbes may be what editorial dreams are made of and then some. However, it did not come about without a few ups and downs. Los Angeles based fashion stylist, Kailani, reveals all. She states,
“Did a fun feature with Draya for Forbes. Thank you to the lovely ladies at SUISTUDIO for their impeccable women’s suiting options!
We did a thing yesterday! We trespassed on unauthorized property. We drove across a wild field. We lost the reflector to the little river… but we got some dope shots. So yeah we did a thing yesterday!”
It certainly takes a village! As Kailani mentions, for the Forbes story Draya rocks various suits by fashion label, SUISTUDIO. However, then Michele infuses some causal fun into her look by wearing kicks with designer suits.
A nice fashion touch that proves that suits do not need to feel or look “stuffy.” To complete her ensemble, Draya and her stylist incorporated shoes by Converse. Fab!
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Thoughts on Draya Michele for Forbes 2018 -Talks Business and New Store?Well let’s connect then! Join the discussion and talk all things fashion as well as celebrity related with us by dropping a comment like its hot down low. Or also hit us up on our Facebook, Instagram (1966mag), Tumblr, Pinterest or tweet us @1966magazine.
Savage x Fenty Lingerie is finally upon us as the clock at last chimes and strikes midnight! In true Cinderella fashion, fans have been waltzing through the weeks; watching the sands of time immensely close. Seeing it tick down via a nifty countdown counter provided on the Savage x Fenty website.
Nevertheless, now the moment is here and all that is left is for consumers to buy, buy and buy some more. However, are you familiar with what is available for purchase? Some ladies already have a slight idea; but no worries, we will give you a quick Rihanna lingerie crash course. In just a few scrolls you will have the complete picture of sassy garments that Miss Fenty wants you rocking on the regular.
Savage x Fenty Lingerie: See the Sexy Line and Launch Party
Leggo! Here are just ten of the intimate apparel items that you can call your very own. Each one is meant to make you feel absolutely fantastic.
In regards to her lingerie collection, Rihanna speaks on her aim and objective. She states, “[Through Savage x Fenty] I hope to encourage confidence and strength by showing lingerie in another light.” Empowering.
Also, just a quick word to the wise. Rihanna’s Savage x Fenty collection is broken down into four different categories. So if you are trying to shop fast you may want to look under one of these four areas for the type of look you are going for:
On The Reg (everyday type lingerie, think bras under your t-shirt).
U Cute (frilly, feminine style intimate designs).
Damn (designs to turn up the heat).
Black Widow (FINISH HIM!!! lol)
Savage x Fenty Lingerie: See the Sexy Line
Okay, so now that you know how everything is organized. Let’s get to the awesome garments that you can buy. Remember, below is just ten things that you can order (plus 2 bonuses). There is so much more to see, but hopefully the items we love will whet your appetite to fork over your debit and/or credit card.
Moreover, do not worry if your girls are bigger than the average supermodel. Rihanna wanted to make her collection available to girls with girls of all sizes and cups. Her range can go all the way up to 44DD. However, it is rumored that more is still in the works as well in the way of size AND sexy fun. Handcuffs are already available… OW!
Item Number One: The Wireless Bra and Microfiber Hipster (in color – Fairy Dust)
The Purchase Price: $44 (Bra) and $18.50 (Hipster).
Item Number Two: T-Shirt Bra.
The Purchase Price: $39.
Item Number Three: Lace Corset (in color – black).
The Purchase Price: $89
Item Number Four: Flock Dot Bustier
The Purchase Price: $79
Item Number Five: Sheer Marabou Short Robe
The Purchase Price $79
Item Number Six: “Black Widow” aka the Catsuit in Caviar.
The Purchase Price: $109
Item Number Seven: The Unlined Lace Bra and Lace Cheeky (in color Tobacco).
The Purchase Price: $54 (Bra) and $18.50 (Cheeky)
Item Number Eight: Triangle Bralette and Thong.
$24 (Bralette) and $24 (Thong)
Item Number Nine: The Lace Teddy
The Purchase Price: $79
Item Number Ten: Unlined Bra (in the shade – Cocoa)
The Purchase Price: $44
Item Number Eleven: Push-up Bra
The Purchase Price: $44
Item Number Twelve: Bandeau Bralette
The Purchase Price: $44
Savage x Fenty Lingerie: Launch Party
Talk about standing room only. The Savage x Fenty Lingerie launch party was filled to compacity. Literally, every which way you turned someone was there.
Paparazzi eagerly snapped away from the moment of the lady of the hour’s arrival. Every half second a, “Rihanna over here,” could be heard echoing along the line of cameras and smartphones.
There was much to see. From racks carrying the long-awaited collection. To also large billboards or graphic walls if you will; touting the company name and messages.
However, one of the biggest attractions of the night had to be the special effects feature. Leave it to Rihanna to launch a product in a way that is not only memorable, but futuristic.
While many choose to use actual models in order to showcase their merchandise. Rihanna went in the complete opposite direction. She used herself, multiplied.
Yes, via tech, Rihanna appeared before the party in the form of a hologram. The holographic Rihanna strutted across as well as up and down the stage in a mesmerizing, divine fashion.
Savage x Fenty Lingerie: Launch Party (Continued)
Rih’s close friends were of course in attendance. Along with a slew of gorgeous models. However, it really came as no surprise. When you roll with the gorgeous Rihanna; you expect her squad to be “on the level.”
As industry and fans collided in order to celebrate Rihanna’s latest venture. Everyone’s RihMotions were clearly on edge. Being just hours away from the official launch; all invitees just wanted to see more and more of the final collection.
Robyn did not disappoint. In time she floated over to racks of her intimate apparel and in order to showcase items to the cameras. With so much buzz in the air it was clear… the Badgal had done it again!
Savage x Fenty Lingerie: Getting the Goods
In case you were wondering… yes, this collection too is going to sale out. If you attempted to log on to the www.savagex.com site in order to get your shopping on; you may have been met with a little informative screen.
The “line” getting into the online store is a beast in itself. Rihanna is no stranger to selling out of her products, and fast, so that this time she is doing her best to keep things orderly.
When Fenty Beauty dropped the website literally crashed. Like TKO. Therefore, this time consumers can get to the website, but can not begin to shop until space is made within the store.
If there is absolutely no space or room, purchasers are added to an queue. An ingenious method to keep the site from crashing and burning.
SavagexFenty Lingerie: Getting the Goods (Continued)
Another aspect of this queue that we like is the efficiency. Of course, you will receive an estimated wait time. However, you also do not need to wait around. You can close the window and your spot will be held for you.
For kicks and giggles we decided to test it out. Of course, fear initially gripped our bodies. Would our spot in line really be held for us? If there’s a glitch will we be booted to the bottom of the list?
Well, we had no reason to be afraid, because after closing out the window and returning; our spot in line was still there. WHEW! Also, a new window explaining that it was almost our turn to enter the store and if we wanted to leave the line we could.
Unfortunately, as much as we liked this process; it did not stop the site from running slow (most likely due to demand). Also, we were kicked out the store a couple times. Nevertheless, we like how things are being run thus far and look forward to FINALLY getting more sexy, savage-esqe gear.
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