Let all nature say, “Amen!” One of the biggest cosmetics brands in the industry dropped a beauty bomb today that will forever change the philosophy; as well as development of every future product they will have coming out. The rumors are true about CoverGirl Cruelty Free policy going into full effect IMMEDIATELY!
Therefore, how did this come about? Additionally, what changes will occur and begin to roll out now? Read on to find out!
Makeup News: CoverGirl Cruelty Free FINALLY! Leaping Bunny Certified
Remember this date dolls. November 15, 2018 CoverGirl officially made a move towards helping to eliminate the cruel practice of animal testing. Furthermore, the brand wants to let their consumers know that they are more committed than ever to produce amazing products humanely and still at a high quality.
In regards to their changing ways CoverGirl released the following statement:
“We took the leap! Beauties we have MAJOR news. CoverGirl does not test on animals and now we’re Leaping Bunny certified by Cruelty Free International. Which means we’re Cruelty Free across ALL our products, EVERYWHERE we’re sold!
At CoverGirl, we believe that you shouldn’t have to choose between the beauty products you love and the values you believe in. As the biggest makeup brand to achieve the Leaping Bunny certification; we’re committed to getting affordable, ethical makeup into the hands of anyone who wants it.
Join us in celebrating our certification and supporting Cruelty Free Beauty by sharing your excitement with [hashtags]; “CoverGirlCrueltyFree” and “CoverGirlMade”!
CoverGirl is not sold in China and with our new BFFs at Cruelty Free International; we are working together to advocate for regulatory change to end animal testing globally.”
Makeup News: CoverGirl Cruelty Free FINALLY! Leaping Bunny Certified (Continued)
All we can say is wow. Will this news spark a chain reaction for other big brands to follow suit? Well, time will only tell. Nevertheless, CoverGirl’s big product formulation changes at least help to pave the way that it can be done without affecting sales. Since let’s face it, in this world to major companies it is all about the money, hunny.
As the result, if anything CoverGirl’s move will increase revenue due to more and more makeup/beauty connoisseurs wanting affordable, cruelty-free items to choose from. Moreover, CoverGirl is leaving and setting a good example for all brands.
Animal cruelty does not have to be the norm or a continued practice. Things can always change; and that’s something positive that we can all be happy as well as proud about. Go CoverGirl!
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