Spring/Summer 2014 campaign,Philipp Plein worked with Italian photographer Francesco Carrozzini for the shoot. Philipp Plein used all black models to pose for his campaign dressed in his black and white urban collection. Philipp also used all black models for his Spring Runway show as well. Alek Wek opened the show, while Liya Kebede closed it. Sadly many asked why he chose to do this. This is is how he answered.

“My message is about breaking down barriers and breaking the rules. Doing the unexpected and shaking people from their complacence, forcing people to face the future where old prejudices have no place. For example, the public expects to see pallid girls in high heels walking my show and I give them a fleet of black beauties in flats!

Check out the Behind the scenes video

Photos Courtesy: Philipp Plein