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The Item: Entertainer, actress and producer, Beyonce STUNs in the Area Spring 2020 Custom Name-Chain Logo Suit! Mrs. Carter’s gold nameplate fit was spied as she hit the town with her husband, hip hop mogul Jay Z. The pairing were photographed in a series of visuals while in Las Vegas, Nevada.

You Asked: I’ll be honest. Normally Beyonce always looks a hot mess. Love her music but fashion has never been this girl’s thing. But this suit is a look! Like finally her stylist and me are connecting lol. Do you know who styled her today and where her outfit is from? I like it!

Area Spring 2020 Custom Name-Chain Logo Suit on Beyonce -Ask and Tell

 

Area Spring 2020

 

The Verdict: Hi there, and thank you for your fashion inquiry! We too think Beyonce looks fabulous in her Bo$$ babe suit and her stylist definitely got it right by adorning the Queen in such mesmerizing couture! So let’s get into the full breakdown of this look.

 

Area Spring 2020

 

 

As mentioned at the outset, Beyonce is wearing a gorgeous ensemble by AREA. More specifically, the look is from the Spring/Summer 2020 RTW (Ready to Wear) Collection and was originally presented on the runway by model, Nella Ngingo. Nella is a global working model who has been featured on the cover of Vogue, Interview, Numero as well as Favorite magazine (to name a few).

Ngingo hit the catwalk for AREA’s 2020 Spring/Summer show back in 2019 when the oversized white jacket and matching trousers first made their debut. However, it is the use of nameplates that makes this design a REAL standout. Nevertheless, it’s not like brands have not been using this type of couture embellishment to make a splash over the years; Gucci and Louis Vuitton regularly utilizes the power of the logo and written expressions in their creations.

However, the nameplate factor in this look takes the layered jewelry trend to new levels; and sets things on a course upwards that cannot help but mesmerize and enchant any onlooker. Moreover, accessories like nameplate necklaces have long been a favorite of the style conscious; due to the fact they can be customized.

 

 

Even now if you look up nameplate customization, several companies instantly emerge and appear who are willing to design anything that wish. Therefore, seeing this aspect used in highend fashion is ingenious and helps separate AREA as a label who is fearless and not afraid to incorporate details that may not be the fashion “norm.”

For her look, Beyonce customized her suit’s nameplates with her own name. Therefore, allowing a fashion icon to make it well known she does not wear trends; she IS the trend!

 

 

Additional Style Details and Notes

Nevertheless, as one can see, Beyonce closely emulates the AREA spring fashion show’s style thus making this chic sighting a bonafide “off the runway” look. However, what is an outfit without accessories? Uhm… a boring one (lol).

Well, Beyonce will always be Sasha Fierce, so her outfits will remain FAR from boring and lacking luster. Mrs. Carter, who was styled by Zerina Akers; finished off her fab fit with a set of fabulous, matching yet delicate accessories. Bey’s suit already has plenty of hardware; so really there was no reason to go overboard with jewelry. So Zerina did an amazing job at balancing out Beyonce’s look with key pieces that enhance, but not over complicate the outfit.

 

 

Furthermore, besides jewels diva Bey also hit the scene in designer sunnies and shoes. Eyewear sunglasses by KALEOS and a pair of scrappy white heels by Gianvito Rossi.

Hope that answered your fashion question! If you or a style obsessed gal pal has one they would like to ask give us a follow on Instagram, slide into our DMs and ask away.

 

 

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Arianne

Arianne Suggs is the founder of 1966 Magazine. I love to write about fashion, beauty, lifestyle, fitness and travel. Join me on my journey.