ALERT BEAUTIES! Melt is dropping a brand new fire palette that will have almost 20 vivacious shades to choose from! Melt Impulsive, is coming to online and beauty store near next month.
On June 6th Impulsive will available at www.meltcosmetics.com and Sephora. It takes it’s inspiration from the owners of Melt… and well, all of you! Say it with us, “Awwww!” Read on to learn more about this cool palette’s colors and the awesome message behind it.
Melt Impulsive Palette -Two Sides of 18 In-Your-Face Shades
Friendship and customers seem like the perfect backdrop for a new palette. In a world where food, weddings and even Barbie are serving as palette inspo; its great to see a brand take a completely different approach. Regarding their new product, Implusive, Melt reveals,
“We created a palette inspired by us. This 18-shade palette features two sides that tells the story of Melt Cosmetics and the customers who made this dream a reality.
The right side of the palette is inspired by the early years before Melt; and the friendship between cofounders Lora and Dana that started it all. It showcases cool toned shimmers and holographic foils. A party on the eyes, these 9 metallic shades packed to the brim with pearl; are even crazier than our boss ladies’ wildest nights. If you’ve made it to one of our Melt parties, you know what we mean.
The left side of the palette features 7 dangerously bold mattes in vibrant colors and 2 vivid shimmers that were inspired by our love for unique colors. But more importantly, they were inspired by our fun and fearless customers; our Melt Fam; who are unapologetically themselves, just like our boss ladies.
We live our lives like we run our business, impulsively.”
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