Clothing brand, Woolrich, is teaming up with one of the most influential artists that the music world has ever been privileged to experience. The Lauryn Hill Woolrich American Soul Campaign is a celebration of true American culture. An exclusive campaign that brings to light the very fabric of America that still transcends color and entwines us together… music.
Lauryn Hill Woolrich American Soul Campaign-Miseducation Turns 20
The American Soul campaign is a visual ad showcasing the fashion label’s Fall/ Winter 2018 collection. The collection contains trendy outerwear designs with plaid, fur, graphics and even edgy military green details.
This campaign truly reflects Hill’s personal style. It is like she walked out of a time machine from 1998 till now; never missing a beat. Furthermore, the brand wants to celebrate Lauryn’s major influence on the music industry. Besides breaking records her biggest LP of all time turns 20 years old. In regards to her music and why they chose her for this collaboration Woolrich reveals,
“Connecting with the true narrative of American history; music. Discover American Soul campaign, an exclusive collaboration with Ms. Lauryn Hill shot by Jack Davison.
The music of one American innovator remains one of our most iconic cultural exports. Shot on location in Washington Heights; in homage to Lauryn Hill’s video for ‘Doo Wop (That Thing).’
2018 marks the 20th anniversary of ‘The Miseducation of Lauryn Hill,’ the Grammy award-winning; globally renowned album that captured the heart of American culture.”
Lauryn Hill Woolrich American Soul Campaign-Miseducation Turns 20 – The Takeaway
Capture hearts she did indeed. Back in the late nineties, Lauryn became the first female hip hop artist to top the Billboard Hot 100 chart without any features. A record that stood 19 years until Cardi B.
Moreover, Hill’s influential album also put her on the map at the Grammy’s. The Miseducation of Lauryn Hill went on to gain ten nominations and win 5 trophies in one evening. Thus, making Lauryn the first one woman to win five or more Grammy awards in a single night.
Talented? Yes. Beautiful? Hands down. However, it is her iconic music, sounds and style that will forever captivate as well as tantalize the world.
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