We are barely Two Weeks into 2017 and we are already getting some major FKA Twigs fashion news! It is official, FKA Twigs is partnering up with Nike in order to provide creative direction for their new 2017 campaign. As we all know Twigs definitely dances to the beat of her own drum. Her look and style is fresh, modern as well as unique. Therefore, we are sure this is going to an awesome collaboration. So far the released visuals are epic. We have your first exclusive look at FKA Twigs Stars in New 2017 Nike Women Ad Campaign!
FKA Twigs Stars in New 2017 Nike Women Ad Campaign
The FKA Twigs x Nike ad campaign is part video and part editorial masterpiece. Twigs finely displays her skillful dance skills as well as personal style bringing new life and vibes to the Nike brand. She is the perfect crossroad of fashion meeting talent. Twigs shared with fans her excitement and appreciated for being apart of the campaign. She said, “We have entered a new era, a time when personal knowledge and a capacity to feel is everywhere. It’s time we help each other uncover the potential we all have within- to put who we are into motion. We have the opportunity to focus the world’s attention back onto the things that really matter, talent, skill, practice and unique abiltiy. To marry an athletic and spiritual ethos.
I am so proud of this project. Nike thank you for giving me this opportunity to express myself. Narumi Otsuka, Screentones and Cy An thank you for helping make this track. Thank you so much to academy my production company for helping me create this vision and also Rina for being the sickest DP ever.”
Matthew Josephs who styled the campaign spoke out the about the production end of the ad saying, “Do you believe in more? Nike women’s campaign creative direction and starring FKA Twigs. Photography by the insanely talented 17 year-old David Uzochukwu. Styling by me, makeup by the sensational Kabuki and hair by Soichi Nagaki. This was so so much fun thank you everyone who worked on this project.”
The campaign spotlights the Nike Women’s new Nike Zonal Strength Tights. Check out the video portion below:
FKA Twigs Stars in New 2017 Nike Women Ad Campaign -More Shots!
Man they worked it like rent is due! Seeing the Nike Zonal Strength Tights in action just shows how well they will work with a lot of movement. From dance to cycling class you will be set with a pair of these babies. If you are in the market for new athleisure then Nike just designed your latest addition.
Want more? Keep scrolling to see more shots from the campaign as well as a few Behind the Scenes looks.
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