For years, TWITCH is a streamers paradise. However, over time it is becoming increasingly harsh to dedicated users and creators of the platform. Case in point, TWITCH new branded content guidelines going into effect on July 1st.
There’s some pretty key changes happening on that day. Here is just a short, concise list on what is going to be different.
- On stream logos are limited to 3% of screen size
- Burned in video Ads are NOT allowed
- Also burned in Display Ads are also NOT allowed
- Lastly burned in Audio Ads are NOT allowed
When one just quickly glances over all of these changes; it is easy to see how this can and most likely will affect revenue. Creators put a lot of effort and time into creating their content. They deserve compensation.
Creators are literally what keep such platforms going and thriving. If such individuals failed to continue to put such content out regularly that people want to see; TWITCH would not survive. Streamers are the ‘rockstars’ of the platform and are the ones bringing in the eyes and audiences.
Therefore, to make changes to logos and ads does seem a little unfair. Why take away a vehicle for revenue? If anything, shouldn’t TWITCH be figuring out how to make sure their most valuable assets, the Streamers themselves; are able to make and turn more profits?
TWITCH New Branded Content Guidelines: Streamers Being Prevented From Getting to “The Bag”
You would think so, but you would be wrong. Most platforms do not care how much money individuals make; they only care about their bottom line and making ALL THE COINS themselves. This is not cool… like at all.
We are living in a new age, a new era. For a decade, people have been able to now make a living doing “untraditional” careers. They can stream, YT, TIKTOK and post pics to high levels of success. Yes, online influencing is real and online careers are very real.
The problem is that platforms like IG, TWITCH and others want to keep taking away advantages and opportunities (like companies paying streamers for ads). They want people to put out more engaging content to keep people on their platforms; yet do not believe that work or efforts should be richly rewarded. Lame.
How Do Streamers Feel?
Streamers are not liking these TWITCH New Branded Content Guidelines changes at all. Most think the platform is “emptying the clip” into their foot right now. Others are considering looking into other platforms as well as opportunities. Therefore, it is safe to say that streamers are not supportive of these new moves being made.
For instance, LOWCO, a Twitch partner from Austin, Texas had this today about the platform’s announcement.
“This is absolutely atrocious Twitch. Especially at a time when so many creators are struggling, sponsorships are critical. How dare you try to restrict streamers from making a living. You talk about wanting to grow the pie, but it’s clearly just your pie, not that of creators.
Twitch does not even offer their own sponsorship solution apart from the Bounty Board which is only available to a small pool of streamers and the offers are FAR below industry standards. Twitch is destroying the entire sponsorship economy for their own streamers. Baffling.”
We couldn’t have said it better. And this is coming at a time where companies and brands are no longer putting big budgets into creators when it comes to sponsorships and the like. So opportunities will sadly become even more scarce.
Will Twitch get the point and undo such changes? Maybe. However, only time will tell and hopefully streamers will evolve and find or develop new ways to ‘get to the bag.’
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