From its inception, us women have been using mascara for decades to build the perfect eyelash look. Normally, all we are looking for is more volume or more noticeable length; that gives the appearance of …
Lancome
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Lancôme Lash Idole Mascara Starring Zendaya for the Campaign!
AHHHHHH! We can barely control our excitement over this release because: (1) It has a very unique feature and (2) the ad campaign features a brand ambassador who just happens to be one our favorite …
2017 Beauty Trend: Orange Color Makeup Looks
Orange color makeup … it’s back! A few years ago you could barely find one runway show that didn’t possess tangerine vibes. The tint got super hot fast and soon it was heralded as the new rouge. As a result, cosmetics companies rushed to produce orange makeup to fill the trend’s new demand. One particular brand even created an universally pleasing blush with orange tones that got a mention in a Drake song.
Nevertheless, suddenly the orange color trend disappeared completely from the fashion as well as beauty scene. Things went back to more “usual” and less boisterous shades. However, now it looks like orange is becoming a big beauty star once again.
2017 Beauty Trend: Orange Color Makeup Looks
Where have we recently spotted this trend? At the 2017 Met Gala singer Zendaya stunned with orange tinted lips. Furthermore, Blackish beauty, Yara Shahidi attended the Chanel Cruise 2018 fashion show in an orange suit with an orange eye makeup look. Both ladies looked fabulous and proved this shade works on a wide range of skin tones.
Nonetheless, it’s not just celebrities who are getting in on the resurgence of the orange color. For instance, makeup powerhouse Lancome has released their very own orange matte lip shade. Orange Magic, as Lancome has named it can be found apart of the Lancome Matte Shaker Liquid Lipstick collection. The beauty brand wants its consumers to “ban the boring” and utilize more festive tints.
As the orange color trend continues to build momentum Lancome could certainly be on to something. So then, are you bold enough to try this vibrant color this season?
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Beauty Snapshot: Lancome Celebrates 80 Years of Beauty
It was definitely a night of beauty as celebrities came to celebrate Lancome’s 80th anniversary. Over 1200 attended the lovely affair including Oscar winner Lupita Nyong’o who dazzled in shimmery gown. Lupita wasn’t the only starlet in attendance as several glamorous ladies who have had a part in representing the brand came out to show their support.
Apart of the list of brand ambassadors included in the evenings festivities were: Julia Roberts, Penélope Cruz, Kate Winslet, Lupita Nyong’o, Lily Collins, Alma Jodorowsky and Daria Werbowy. Let’s not forget that Lancome is a front runner in the world of beauty so each beauty-lista showed off her own gorgeous makeup look to compliment the night’s French fashion theme. Lupita Nyong’o rocked a bold red lip (Lancôme’s Lips-Liner in Sheer Chocolat), thanks tof make-up artist Nick Barose.
Lupita Nyong’o for Lancome Spring/Summer 2015
She’s been deemed the new face of beauty and it is not hard to see why! Gorgeous actress Lupita Nyong’o stars in Lancome’s 2015 spring/summer ad campaign which was styled by Julia Von Boehm. Lupita is joined in the ad campaign by fellow actresses Kate Winslet and Penelope Cruz. Photography for the shoot was lensed by Mert and Marcus.
Lancôme Bright Eyes Ad Campaign Spring/Summer 2015
With the Grandiose mascara by Lancome and Color Design Palette you’ll be able to fan out those lashes as well as make your eyes pop and sparkle. We love the gorgeous purple shades that are sure to make a strong beauty statement.
Lancôme Announces New Ambassador: Oscar Winner Lupita Nyong’o
Lancôme Announces New Ambassador: Lupita Nyong’o, Academy Award winner for “Best Supporting Actress” for her role as Patsy in the highly acclaimed film “12 Years a Slave”. It’s great to see the shift in Lancôme business model for only catering to lighter skin tones. Lancôme has now had Jasmine Tooke, Arlenis Sosa back in 2008 and now we have Lupita Nyong’o.
“I am truly honored to join the Maison Lancôme, a brand with such a prestigious history and that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself,” said Lupita Nyong’o about being Lancôme’s new brand ambassador.
The campaign will be seen this summer and will be shot by photographers Mert Alas and Marcus Piggott.
Beauty Trend: Jason Wu Spring 2014 Lancome Makeup Look
Let glitter reign! Our glamour pot has boiled over thanks to the gorgeous makeup look that was created for the Jason Wu Spring 2014 show. The wait is almost over to be able to try out this dazzling eye makeup for spring. Jason Wu teamed up with Lancome to design a stunning shimmery bronze smoky eye for his models to wear with his fabulous fashions. The result? My goodness, it’s subtle yet has a mischievous elegance. The quintessential good girl with a wink. We love, but what do you think of being a golden girl this spring?
