ad campaigns Archives

Fenty Release 6-20 -The Ultimate Summer Fashion Collaboration by Rihanna

Arianne June 10, 2020June 10, 2020

As they always say… The children are the future! Rihanna is infusing her couture label with a fresh, fun yet laid back vibe. Her Fenty Release 6-20 is going to be one for the culture; the youth culture.

The cool thing is that with this release there is going to be a complete switch up. You see when fashion releases come around; usually it is just an one day release type of event. However, Rihanna being the queen of surprises. Of course she’s doing things differently.

Her new collection will come out not on just one day. But across the span of three days. Therefore, making this a true summer collection; since it will cover two months!

Fenty Release 6-20 -The Ultimate Summer Fashion Collaboration by Rihanna

So what is this collection going to be all about? This collection will connect with those who like what’s modern and “right now.” In regards to the 6-20 Release, the Fenty label reveals,

“Introducing FENTY 6-20, our summer collection inspired by the irrepressible creativity; hope and spirit of youth. A three part journey exploring different facets of youth culture. From the multi-hyphenate work ethic to the new digital rave scene.

Captured here by Lea Colombo, our cast of artists; musicians and models embody the powerful, youthful energy of the release. New world energy [and] dreaming of tomorrow. Celebrating the irrepressible creativity; hope and spirit of youth; Release 6-20 sees the return of our Immigrant print T-Shirt with photo montage. Countdown to our three part summer collection launching [beginning June 2020].”

As Rihanna’s brand mentions, this release is a three part drop. Two parts will be available for purchase during June; while the last and final one will release during the month of July. The schedule for the collection availability is as follows:

Drop One – June 11
Drop Two – June 18
Drop Three – July 15

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Fashion

Normani Named Savage X Fenty Brand Ambassador -It’s Very First!

Arianne November 21, 2019November 21, 2019

Rihanna’s savage lingerie brand continues to make moves and show it possesses the “Motivation” to evolve for the future. The latest? THIS JUST IN: Normani Named Savage X Fenty Brand Ambassador! This is HUGE news; as the intimates brand has never had a face or ambassador behind the company other than Rih herself.

Is this good or bad news? Good. Very good! While numerous reports are indicating that Victoria’s Secret is in decline; this could be a real opportunity for Rihanna to slip in and dominate. Just like she did in beauty.

You see, 2019 is already a good year for Savage X Fenty. It saw sales reaching up towards $150 million in pure revenue. Additionally, the brand received another $50 million in fresh funding.

If that was not enough, Rihanna also put on quite the spread in terms of fashion shows. It lived up to the company’s mission statement which is, “Rihanna’s Savage X Fenty celebrates fearlessness, confidence and inclusivity. We want you to feel sexy and have fun doing it.”

Her show had it all. Dance numbers, top models, and a major biggie… ALL SIZES AND SHAPES! Where other fashion shows only send a size zero down a catwalk. Rihanna hit the masses with a show that showed REAL body types.

Normani Named Savage X Fenty Brand Ambassador -It’s Very First

Now enter Savage X Fenty’s new brand ambassador, Normani. This moves opens the door to connect Normani’s fanbase and image to the brand. Moreover, we are sure more brand ambassadors will be named in the future.

Nevertheless, trust us when we say Rihanna is self-sufficient and can drive the ship all on her own. Her influence has successfully launched numerous companies. However, bringing on others only helps to bring EVEN MORE hype and attention to the brand.

Victoria had her angels. Rihanna has her savages. This is honestly just good business for the ever growing brand. Plus, Normani is the perfect choice for Rihanna’s sexy brand. The girl has moves, that voice and don’t even get us started on that body!

As Rihanna’s lingerie brand enters a new era, we can only foresee good things. The competition is scrambling, while Savage X Fenty is just doing its thing and creating hype. Congrats to Rihanna and Normani on this awesome partnership!

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Fashion

Po-Zu AW19 Mainline Collection Goes 100% Vegan!

Arianne February 22, 2019February 22, 2019

Vegan fashion means clothing that is free of skins, hair or feathers of animals. The couture industry is finally beginning to wake up and offer items that are more “friendly;” towards our little furry friends. One such lineup you should definitely be on the lookout for this year; is the Po-Zu AW19 Mainline Collection. A chic line of stylish designs with a brilliant vegan flair.

Award-winning ethical shoe brand, Po-Zu www.po-zu.com, has announced their first 100% Vegan AW19 Mainline collection, featuring shoes crafted using ‘Apple Skin;’ coconut husks, cork, rubberized cotton and pineapple leaves.

The new collection features a twist on urban utility with smooth lines; striking details and modern adaptions to classics. Such as an urban waterproof walking boot made with rubberized Fair Trade cotton. The range comprises of: everyday sneakers, cork runners; stylish flats and modern updates to traditional walking and winter boots.

Po-Zu AW19 Mainline Collection Goes 100% Vegan

Known for using niche sustainable fibers into fresh modern designs. Po-Zu is tackling the $350bn footwear industry, while reimagining traditional design with a fresh approach. Like a coconut falling from a tree, the soles of Po-Zu have coconut husks or natural bouncy foam rubber Foot Mattress™ to protect you as you walk. Po-Zu has been featured on the BBC, ITV and international news stations for its unique fiber-innovation and fit-for-purpose found-in-nature philosophy, including Stacey Dooley’s The Truth About Fast Fashion Documentary, last year.

The new bio-based Apple skin ‘vegan leather’ is derived from the apple juice industry and grown organically in the Italian Alps. Not only is it highly breathable and durable, it diverts food waste.

“As a lifelong vegetarian, I am passionate about delivering footwear that is sustainable, cruelty-free yet doesn’t come at the cost of our planet. We are very excited to be integrating more and more vegan offerings at Po-Zu. To have a 100% fully vegan Mainline collection for AW19 is landmark for us,” Says Sven Segal, Founder.

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Celebrities

OKURRRR! Cardi B 2019 Superbowl Commercial with Pepsi!

ArianneUpdated on January 24, 2019January 24, 2019

She may have turned down the opportunity to perform live at the biggest sporting event of the year; however, that did not stop this superstar woman from still making her money moves. The Cardi B 2019 Superbowl Commercial is officially on and fans can’t wait to find out what it’s going to be about.

On her Instagram page, Cardi B teased the world with a very brief snippet from the upcoming advertisement. Moreover, when we say brief, we mean BRIEF. Literally, all together the tiny teaser was no longer than 4 seconds. Not enough to really decipher anything; but enough to cause an entertainment frenzy.

OKURRRR! Cardi B 2019 Superbowl Commercial with Pepsi

Just in case you haven’t seen it. Check it out below. It’s played twice so you get to enjoy 8 seconds of Cardi B; instead of a whopping 4.

As you can see, Pepsi is giving away absolutely NO spoilers. However, they did share one little thing. The popular cola brand also hit up social media just about a week ago with a 16 second teaser video showcasing hip hop artist and producer Lil’ Jon pouring Pepsi in a cup.

Unfortunately, it was not a Crunk Juice cup (seriously, how lit would that of been!??); but, it did shed some light on a tiny clue. Lil’ Jon is famous for his, “OKAYYY!” While Cardi B is majorly copied for her, “OKURR!” Both derivatives of the same word in our humble in opinion (LOL); therefore, maybe the spot will be a salute to why the world should only be OKAY and OKURR to drinking Pepsi.

We are probably absolutely wrong (HaHa)), but you can’t deny the correlation. Us and the world will just have to wait till February 2nd in order to see the full commercial drop. Are you excited to see it?

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Fashion

Stuart Weitzman Spring 2019 Campaign Starring Willow Smith!

Arianne January 23, 2019January 23, 2019

We knew something big was dropping when the Stuart Weitzman brand took to social with the simple statement, “This is not a test… stay tuned.” Well, our fashion eyes stayed glued to the brand and SW sure did not disappoint! The label released the long anticipated Stuart Weitzman Spring 2019 campaign featuring cool girl, Willow Smith!

Willow is no stranger to the camera. The talented beauty is a common face spotted among the couture elite at numerous fashion shows as well as fashion shoots. She has been the face and muse of the legendary Karl Lagerfeld; featured in Vogue Paris; and most recently, been one of the models for the Maison Margiela fragrance, “Mutiny.” As one can see, clearly Smith is a fashion industry staple.

Stuart Weitzman Spring 2019 Campaign Starring Willow Smith

This campaign featuring Willow is being dubbed for “SW Women.” Who are the other women in the visuals that make up this grouping? Well, SW19 also stars other industry mover and shakers. Regarding this and the campaign the Stuart Weitzman brand reveals,

“Introducing Stuart Weitzman Women: Willow Smith, Yang Mi, Kendall Jenner and Jean Campbell the new global spokeswomen of Stuart Weitzman Spring 2019. Photographed by Inez and Vinoodh.”

You go girls! Moreover, speaking of girls… Stuart Weitzman shoe wear is a favorite among celebrity starlets. Their fabulous designs have been spotted on Kerry Washington, Kiki Layne; and even the Duchess of Sussex herself, Meghan Markle.

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Fashion

Chanel Spring/Summer 2019 Pre-Collection Featuring Adesuwa

Arianne January 19, 2019January 19, 2019

Designer and iconic couture visionary, Karl Lagerfield just released imagery showcasing the Chanel Spring/Summer 2019 Pre-Collection. The luxe lineup incorporates numerous trends of the season including: sequins, texture, gold as well as white tone fashions.

Lagerfield having an eye like no other; also took the wheel when it came to the camera lens. Karl took every last shot himself. Furthermore, the stunning visuals are also fronted by a couple of headlining top models in the industry. Adesuwa and Marjan both star in the Chanel Pre-Spring 2019 looks; thus adding their own personal flair and vibe which effortlessly took things to an even higher level.

Chanel Spring/Summer 2019 Pre-Collection Featuring Adesuwa

So then, what is this spring/summer 2019 pre-collection really all about? What can consumers and Chanel fashion lovers around the world find within this capsule? The Chanel label provided the following answer:

“The Chanel Spring/Summer 2019 Pre-Collection is now available in boutiques. For this new collection, Karl Lagerfield layers textures in matching tones for a causal twist on the signature codes of the house.

[For instance] signature pearls and a double C motif run through all-white looks from the Chanel Spring/Summer 2019 pre-collection. [Additionally] quilted elements add a note of sportswear to the collection.”

Sounds fancy darlings. Nevertheless, as mentioned the pre-spring line is now in boutiques. If you are waiting on the Chanel Spring 2019 fashions to hit a store front near you; unfortunately, you will have to wait about 8-10 weeks. The spring collection will be available for purchase in March.

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Fashion

Pretty Little Thing x Karl Kani Part 2 -NEW Fashion Drop!!

Arianne January 15, 2019January 15, 2019

Did you get anything THIS TIME? Last year, when the original PrettyLittleThing x Karl Kani collab hit it sold out faster than we could yell, “World Record Egg!” Now the Pretty Little Thing x Karl Kani Part 2 drop is upon us with new looks, new styles and more edge than a razor blade.

Pretty Little Thing x Karl Kani Part 2 -NEW Fashion Drop

Better jump on this one quick, items are selling fast! All the urbanwear in the collection is hot, but we instantly fell for the newspaper print ensemble. Of course, this was one of the FIRST looks to sell out; however, there’s still Karl Kani attire to be had. What can fashionista’s expect to find within this collaboration? Pretty Little Thing reveals,

“Pretty Little thing x Karl Kani Part 2. The sequel you’ve been waiting for JUST DROPPED. Last years coolest collab is back for 2019. Here’s to not conforming and just doing your own thing. Wear what you want, how you want.

Assert some lux into your sportswear with velour two pieces and barely there styles you can take from the street to the club. This is PrettyLittleThing x Karl Kani Part 2. The creator of urban fashion gives the iconic tracksuit a fresh update with both relaxed styles and form fitting fits.

Kani’s second drop is made up of the essential, unisex, easy to wear separates that blue the lines of what’s what. Cop the drop now.”

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Fashion

Reebok PureMove Sports Bra -“Second Skin” Support for the Girls

Arianne January 8, 2019January 8, 2019

The thing about sports bras is that you KNOW you are wearing one. A lot of times they are just plain uncomfortable or totally lacking in the support department. Well, worry no more about low hanging, unsupported melons; because Reebok believes they have the perfect solution, the Reebok PureMove Sports Bra.

Reebok Pure Move Sports Bra -“Second Skin” Support for the Girls

So what is the big deal about this bra? Well in 2018 it was honored as one of the best sports bras on the market. So popular, Reebok is now offering it in additional colors such as the ‘Carotene colorway.’

Nevertheless, we repeat, what makes this bra so much better then other ones currently on the market? Reebok explains,

“Forty years after the first sports bra was invented, Reebok is changing the game with the release of PureMove. What makes PureMove so different? Designed to feel like a second skin, PureMove is comprised of just 7 pieces of flexible, breathable material.

There are no hooks, clasps, underwires or adjustable straps to get in your way. It simply slips on and into your everyday workout look with ease. PureMove is made with an innovative Motion Sense fabric that no other bra on the market has. Motion Sense technology treated fabric firms up more to support during heavy impact movements; and less during low impact movements.

Reebok was able to create a bra that offers an unprecedented amount of support. Minimizing bounce and maximizing stability during high intensity movements.”

Want to try out PureMove? It’s available now at reebok.com and retails for $60.

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Ad Campaigns and Fashion Editorials

Coach Spring/Summer 2019 Ad Campaign Starring Michael B. Jordan- First Global Men’s Face!

Arianne Suggs January 2, 2019January 2, 2019

Well congrats are certainly in order for the hotness known as Michael B. Jordan! Last year, the actor helped make Hollywood history by starring in the biggest blockbuster of the year, Black Panther. Now he’s bringing his flair and stylish je ne sais quoi to a major high end label. Ladies feast your eyes on the Coach Spring/Summer 2019 Ad Campaign Starring Michael B. Jordan!

Coach Spring/Summer 2019 Ad Campaign Starring Michael B. Jordan- First Global Men’s Face

At A-list events Michael is always among the best dressed; therefore, it comes as no surprise he would be selected for such a fashion honor. Nevertheless, this moment is a really, really big deal. Why?

Well, that’s because this Coach campaign is making history. While famous women have been the front and center star for Coach (i.e. Selena Gomez), the boys haven’t always received the same spotlight. Michael B. Jordan is actually the first global men’s face for the designer brand. He will showcase Coach’s menswear including bags and fragrance.

Both Coach and Michael B. Jordan have been excitedly telling one and all about the spring campaign via social media. Here’s what they said:

“Ready to roll. Michael B. Jordan, our first global men’s face, makes his debut in our Spring 2019 campaign. Lensed by Craig McDean in the desert outside of Los Angeles, the actor and producer wears our Riverton backpack.”

-Coach

“So excited for my first campaign with Coach. Showing it to you guys before everyone else. Had the honor to work with the best team, including Craig McDean. More amazing things to come in 2019.”

-Michael B. Jordan

Now you have probably noticed that their are different bags besides the Riverton backpack in the advert. Good eye, because The campaign also stars the new season’s hero bags, including the Signature Rivington Backpack, the Rivington Belt Bag and the Metropolitan Carryall.

Yes, 2019 is already looking like another amazing year for Michael. New projects, making moves and looking good during it all. Congratulations Michael baby!

Beauty

Morphe Fluidity Foundations -60 Shades of Foundation!

ArianneUpdated on January 2, 2019January 2, 2019

Rihanna… girl, look what you have started! Since the genesis of Fenty Beauty, several cosmetics companies have been hard at work in the lab developing foundations that more suitably match their consumer base. The first exciting foundation release of 2019; hands down is the Morphe Fluidity Foundation. A beauty product that boasts a jaw-dropping 60 different shades!

Morphe Fluidity Foundations -60 Shades of Foundation

No that is no typo. 60. 60 shades of foundation is on the table for us over at Morphe. The brand has been a tad bit cryptic, not really giving much away about all of this. Regarding their upcoming release Morphe simply reveals,

“Leave no tone unturned. Introducing Fluidity. 60 tone-empowering shades, for every babe. Launching 1.17.19.”

As one can see, Morphe isn’t trying to say much at all yet. Maybe they don’t want to oversell it; because of the wild success Fenty Beauty is still having. However, this foundation release is nothing to just brush off.

It is still another drop in the bucket that helps to improve the state of the beauty industry. For years, many skin tones have been ignored and now brands are finally waking up to the fact that light, medium and dark just won’t cut it.

One thing that we love so far about this product is that… well, actually there’s quite a bit to love. Besides the awesome range in colors, Fluidity is also:

Transfer Resistant
Longwear
Parabens Free
Water Resistant
Oil Free
Sweat Proof
Fragrance Free

Ugh… we stan Morphe, take our money already! Therefore, how much will Fluidity cost you? Get this… it’s UNDER $20! Yes, Morphe Fluidity Foundation will retail for just $18. 2019 is looking real real good!

Want a preview of the Fluidity’s tones? Watch the video below:

PSSST… there’s more… Morphe is also releasing concealer and powder shades! More on that later today so check back!

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