Hugo Boss is heating up the summer with their ad campaign featuring one of the fashion industry’s newest it girls, Binx Walton. Walton shares the fashion stage with fellow model, Lexi Boling as the two pose in a desert atmosphere. Being a movie a nerd I immediately thought Star Wars meets 2015, but the couture brought me back down to reality.
As cool as it would be to see the princess shooting troopers in Hugo Boss I enjoyed the overall feel of the campaign as it was actually intended. The collection has a very nice color palette of white, cream and even a airy light blue. Belted skirts and dresses with relaxed slouchy pants make chic comfort easily attainable. This collection is perfect for the lady on-the-go who wants to look tailored without being overly stuffy. The campaign was styled by Tom Van Dorpe and lensed by Pierre Debusschere.
It looks like the guys wanted in on the Hugo Boss action too!
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