As one of the largest natural hair care brands, AS I AM strongly feels that it is important to educate all beauty consumers on what ingredients are in their products. No hidden ingredients. No guesswork. The popular brand recently partnered with ClearForMe to bring clickable ingredients to their website, showcasing their clean hair care products, and they now are extremely excited to share the happy news with all of us!
For over a decade, AS I AM has been a good brand for numerous haircare and hair growth enthusiasts. Sold in every major retailer worldwide, As I Am is a leading haircare brand for curly hair. For instance, As I Am was the first to introduce a CoWash to the natural hair market in 2011.
As I Am is 100% POC Owned & Family Operated. $1 per product sold is always donated. Moreover, the haircare company has offset 201 metric tons of CO₂. They are committed to being good to the environment as well as to each and every one of your tresses.
Literally, every single formula is fine-tuned by Founder and Chief Chemist, Dr. Ali N. Syed. Dr. Syed has 45 patents focused on Curly Hair Care formulation. As one can see, your strands are in very good hands. However, it is so refreshing to see a successful brand want to go even further; and go the extra mile to help consumers feel even more safe. How exactly are they accomplishing this?
Clean Hair Care Products: As I Am and ClearForMe Bring Total Transparency to Hair Care
As I Am continues to be transparent with its curly hair community. The natural hair care brand recently partnered with ClearForMe. ClearForMe works with ethical beauty brands to bring clickable ingredients to their websites.
ClearForMe uses a third-party resource to provide definitions for each ingredient. All information is neutral and unbiased. The ClearForMe database includes over 1.8 million ingredients.
Chief Chemist and Founder, Dr. Ali N. Syed thinks the partnership is a clear fit for the clean beauty brand.
“As a formulation chemist, I have always advocated for consumer education. We use state-of-the-art, science-backed ingredients in all our products. ClearForMe is the best way to teach consumers about these ingredients,” says Dr. Syed.
How to use:
Head to any As I Am product page and scroll down to the list of ingredients. Click on any ingredient. One or two sentences will appear with ingredient functions and easy-to-understand definitions. ClearForMe is now active at asiamnaturally.com.
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