As much as we would love new music from this man; honestly, this is the next best thing! Swizz Beatz is bringing his undeniable flavor to the realm of fashion. Are all of you lovers of urban wear ready? The Swizz Beatz x Bally Collection Available Now in All Bally Stores today!

Swizz Beatz x Bally Collection Available Now in All Bally Stores

You know it’s going down when even wifey is involved! The ad campaign showcasing the new Swizz Beatz x Bally Collection is edgy, fearless and full of youthful vibrancy. It stars Swizz’s woman, Alicia Keys, Justin Dior Combs as well as musician, IDK. Nevertheless, Swizz Beatz shared his thoughts and many thanks in regards to his collection stating,

“Starting from today Bally will never be the same! Bally is back! I would like to thank all my amazing friends and family that supported by vision. Diddy, French Montana, Joey Bada** and many many many more.

I would also like to say congrats to No Commission artist, Ricardo Cavolo for killing the artwork. Art is life and we must keep supporting it. I can’t leave out my amazing Bally team for understanding how important it is to fuel culture with art and creativity.

Fredrick de Narp thank you also for being the CEO with a vision that’s real! The collection is available in all Bally stores today!”

Swizz Beatz x Bally Collection Ad Campaign Details

Ad Campaign Photography by Timeless Eye

Fashion Styling by Andre King

Artwork Design by Ricardo Cavolo

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