Joan Smalls becomes Pharrell For CFDA? She did and did it well. Photo shoots have begun for the CFDA honorees and nominees like Public School’s Dao-Yi Chow and Maxwell Osbourne, Tom Ford and Lazaro Hernandez from Proenza Schouler and others. But Pharrell couldn’t make it. So Barnaby Roper shot Joan Smalls in Pharrell attire and she did an amazing job. It makes us ‘Happy’!