Look good in and out of that mask Baby Girl! While Fenty Beauty had been a little quiet all year with the new releases; now Rihanna’s cosmetics brand is in full force! The makeup label that changed the game from ignoring deeper skin tones is about to put its foot once more on the neck of the industry. Are y’all ready… we are riding out of 2020 into 2021 with the Fenty Beauty Pro Filt’r Powder Foundation!
Yes, the rumors have all been true! The foundation that we have all come to love is now in powder form. A real answer to the prayers to those who have oily or combination skin. Since creamy or liquid version foundations can at times make controlling shine not as easy.
Nevertheless, you may recall that when when Fenty Beauty first began its quest for makeup dominance; it did so with 40 amazing foundation shades. Now however, the range has been extended to a whopping 50 shades to match a WIDE range of skin tones. A number of foundation hues that many brands still lack and have NOT caught up to at all.
You’ll be happy to know that 50 is still the magic Fenty number. All new powder foundations will come in the exact 50 shades of foundation that Fenty Beauty already carries. YES!!
Rihanna kicked off all the amazing news regarding her latest product release in a statement to social media platform, Instagram. Very briefly she excitedly gave a quick history lesson and built appreciation for Pro Filt’r Soft Matte Powder Foundation. She says,
“Pro Filt’r foundation changed the beauty game like no other, and we not bout to stop now!! Introducing our brand NEW Pro Filt’r Powder Foundation;
I turned my favorite Pro Filt’r Foundation formula into pressed powder perfection!!! Same 50 shades and soft matte finish!”
Fenty Beauty Pro Filt’r Powder Foundation- In 50 Shades for the Perfect Complexion!
Things Rihanna did… THAT! Now… you may be saying well that’s all good, but is pressed powder really all what it’s cracked up to be. We can answer that simply… Yes (Lol).
You see… Pressed Powder in itself is primarily used to set liquid foundation/concealer. So that the makeup lasts longer and does not move around, or rub off of your skin. Basically, helps everything stay in place where you put; which is what you want.
Furthermore, Pressed powders can also be formed into foundations; and therefore, used as a base for your entire makeup routine, or added to liquid foundation to build up coverage. As one can see, pressed powders come with good benefits. However, Fenty Beauty’s is even better. How so?
Well, it’s what the industry would call a dual finish foundation. In other words, it’s a pressed powder and foundation all rolled together into one fabulous product. Plus, the results are fab! A Dual-finish foundation can be applied with a dry powder puff for light coverage or with a damp cosmetic sponge for more beautiful coverage.
Fenty Beauty Pro Filt’r Powder Foundation- What We Know and Love So Far!
For one thing, color matching should hopefully not be stressful for any current Fenty Beauty fan. Do you already know your Pro Filt’r Foundation shade? Great! The brand says that that same very hue is what would be your powder foundation color. Simple!
However, there are more details to love and appreciate about this beauty drop. To make it super simple for you guys here’s a list of high points to remember about this powder foundation release. It is considered:
- Longwear, light-as-air, with no flashback
- Contains Blur Filt’r complex to deliver the ultimate, blurred finish
- It is Sweat-, humidity-, and crease-resistant
- Buildable, light to full coverage formula that loves to be layered
- Won’t settle into fine lines, clog pores or cake up
- Reduces the appearance of shine
- Chic, portable powder compact fits in hand
While a lot of the above things stick out, one thing we thought was amazing was that this powder foundation will not settle into fine lines! That’s amazing because that’s why a lot of women don’t particularly care for powder foundations. Powder versions can settle into “wrinkle lines” making them more pronounced and making the wearer look even older.
Also, even younger women can experience something similar. Some naturally have eye bags or laugh lines which have nothing to do with the aging process. Knowing this powder foundation’s formulation will not make such things more visible is such a huge step in the right direction for Beauty!
What the Brand is Saying About Pro Filt’r Soft Matte Powder Foundation
Rihanna has weighed in and so have we a tad bit. Now the time has arrived for the cosmetics brand of Rih to say it’s peace! The Fenty Beauty label recently had plenty to state in regards to its new powder foundation; including that the efforts of its fans and consumer base helped bring it about. The makeup giant reveals,
“Y’all asked and we’re giving! Get ready to STAY PRESSED in our new PRO FILT’R POWDER FOUNDATION — an easy-to-use powder foundation; that lets you go from touch-up to full beat in a long-wear; non-cakey formula to keep them pores blurred and that complexion flawless in our OG 50 shades!
Boo, no matter if you’re going for touch-ups or full beats, you need a foundation that can rideee! Our new PRO FILT’R POWDER FOUNDATION comes in a convenient compact to carry with you on the go or to look fly on your vanity! Quickly apply using the included sponge for instant; skin-smoothing coverage that stays in place all day without ever feeling cakey or looking ashy!
Y’all ready to meet PRO FILT’R POWDER FOUNDATION? We’re bringing yall this NEW powder formula in the same 50 shades as our OG Pro Filt’r Foundation! It comes in a cute, handheld compact with a sponge included to help you touch-up on the fly, or go awl out in a buildable, non-cakey finish for a flawless, filter’d skin slay!”
HOLD UP… WAIT A MINUTE!! It’s time for us to interrupt this article to present our Beauty Trailer! Our trailers are like mini movie theater style previews just for makeup and skincare releases! Enjoy this one specially for Pro Filt’r Powder Foundation!
But Honey… Seeing Is Believing!
Yes, a brand and even we ourselves can give all sorts of FACTS. However, there is a certain magic in seeing a new product in action! Visuals help to determine if a product is really legit; or a bunch of talk.
Which is another reason we just love Fenty Beauty! Rihanna’s brand does a pretty great job staying and being transparent about its products. With every release, very helpful swatches are revealed so that you can gaze upon every tone and see how it will perform on various skin tones… from light to dark.
The Pro Filt’r Soft Matte Powder Foundation is not any different in this. Rihanna’s makeup brand has revealed a few sets of helpful swatches. Let’s review them together! First up, a swatch of just the powder foundation on 4 different skin tones.
Next, Fenty Beauty decided to help you see how their powder foundation matches up with their concealer shades. Flawless matches if we can say so! So if you’re looking for a good comparison of the two, the pic below is definitely it!
Last up, how about a good old fashion BEFORE and AFTER photo comparison? Below the photos show a model before Pro Filt’r Powder Foundation application and after it has been applied. You’ll instantly notice how even the Fenty Beauty foundation makes the model’s complexion. Additionally, we also noticed how any “shine” on the forehead, chin, nose and cheeks were brought under control. Amazing!
Fenty Beauty Pro Filt’r Powder Foundation- What the People Are Saying
There’s nothing like public opinion in order to know if a new product is going to be HOT or NOT! And right now the people are overwhelmingly stating that this new foundation is indeed HOT. Here’s a few of Beauty thoughts we have been seeing online since news of the drop was first announced!
“Yess bring back the compacts I been waiting forever.”
“Come for my pockets. I willingly accept defeat.”
“It’s the range for me.”
“I see y’all heard me say I was done with foundation and you want to see if I meant it for real.”
“The pressure!”
“My jaw is on the flaw and my card is already in my hand!!!”
“Ya’ll don’t let up and I love it.”
“Oh my god, okay it’s happening, everybody stay calm EVERYBODY STAY CALM!”
“I’ve never used a powder foundation before. Guess it’s time to try something new!”
“Will the foundation colors be the same as the liquid?”
“Nice looking.”
“Yessssss!”
“WOW!”
“I’m really tired of y’all trying to take the little bit of coin I have during a pandemic.”
“It’s a pandemic! My pockets need a break!”
“Y’all keep taking all my money. I just brought the damn cream lip, now I gotta get these.”
“I only trust MACs studio fix powder for a full coverage but I’m excited to try these!”
“Take all my money it’s yours! Lol.”
“This is why I love this brand always so inclusive!”
“I just bought the lip glosses, give my wallet a break!”
“Omg FENTY my pockets hurt but *adds to cart again.*”
“New powder foundation! I usually use the Fenty bronzer as a powder foundation! I’m excited for this!”
“I knew this was coming got dang it! Will Fenty Beauty get more of my money… can we get a giveaway! lol.”
Okay Boo… So When and Where?!
We know that was a lot of information we had to get through. But you know us… we have to give you guys FULL DISCLOSURE (Lol). Anyway, the time has come for our wrap up on the final details you MUST and need to know. Probably some of the most important facts… how much will this release cost you and where will you be able to get it?
Let’s start with price shall we? You’ll be pleased and happy to know that not only will this powder foundation be affordable but it will be basically the same price as Fenty Beauty’s other foundations. There’s like a $1 difference.
Currently, the powder foundation is set to retail for $36. If you would like to buy it when it releases you can head to the Fenty Beauty online store at www.FentyBeauty.com. PLUS the news just gets even better!
Is money a little tight? Right now for many of us it is; so treating yourself can get a little hard and tricky. However, Fenty Beauty can help with that. The website does in fact offer AfterPay! Meaning you can make installments! Right now installments work out to just 4 payments of $9. Awesome!
Okay Boo… So When and Where?! (Continued)
Nevertheless, Fenty Beauty isn’t the only place you can go to get your hands on some Fenty Beauty Pro Filt’r Soft Matte Powder Foundation. Which is a good thing since every Fenty Beauty drop seems to sell out… and FAST! Therefore, it’s nice that there are other options to hit up.
All the usual players will be carrying the foundation. You can check out SEPHORA, Harvey Nichols, Boots Uk as well as Sephora in JCP for all your Fenty Beauty.
However, knowing where and how much something is, is only part of the equation. You also need to know the release date right?! Of course! Make your calendars Beauties because Rihanna’s new makeup product is dropping this month on December 26th! A perfect little treat that’s arriving to wrap up 2020. Altogether now everybody, “THANKS RIH!”
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