Beyonce new ad for her fragrance HEAT WILD ORCHID has been unveiled. Starting in August beauty counters world wide will be carrying Beyonce’s “Heat Wild Orchid”. Her new perfume was created in collaboration with Firmenich Perfumer Honorine Blanc combining the scents of pomegranate, coconut water and boysenberry. In a statement about the fragrance, it’s described as an ‘enticing, mouth-watering fragrance that emits a fierce, feminine energy.’ Yep pretty much describes Beyonce.