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Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event

Leave a Comment on Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event

Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event

Yandy Smith encourages attendees to be more conscious about the products they use on their hair.

VH1’s Yandy Smith hosted the Mielle Organics brand ambassador launch event at Deuces & the Diamond Club in Chicago. Over 200 guest attended the event which was MC’d by Bravo TV’s Africa Miranda and included style demos by Remy V Fab Style Ambassador Chris Curse and Stanford grad and natural hair products chemist, Erica Douglas a.k.a Sister Scientist.

The Mielle Organics mission to Empower, Excite and Educate was woven through the event. Africa Miranda engaged the crowd with social media trivia and giveaways and Sister Scientist presented a segment describing how chemicals affect African American hair and the importance of the ‘LCO’ method (liquid, cream, oil) to retain moisture and length. Smith, who made a grand entrance created a fan and media frenzy taking pictures and greeting several of the guests.

Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event2

Mielle Organics Founder & CEO Monique Rodriguez and Yandy Smith.

Smith attended the event with her daughter Skylar and husband Mendeeces and spoke to the audience describing her natural hair journey including battles with chemical relaxers and hair dyes. Showing off her natural hair free of extensions, Smith encouraged the guest to ‘Take the Challenge’ with Mielle Organics by committing to using natural hair products and being more conscious of lifestyle choices. Smith also spoke passionately about the importance of supporting women and African American owned business saying, “It’s so empowering for me to do business with and support someone who looks like me”.
Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event3

Mielle Organics launched the ‘Take the Challenge’ initiative in 2014 and has gained a tremendous following of eager and savvy natural hair product consumers. Since then, the company has grown to being sold in over 217 countries and has amassed over 175,000 customers worldwide. The event concluded with Co-founders Monique and Melvin Rodriguez announcing that Mielle Organics products would be sold in Sally’s Beauty February 1, 2016.

Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event4

About Mielle Organics

Mielle Organics (M.O.) is a new all natural and organic hair products line for adults and children.  After mere months in the natural hair care industry and achieving over $1.5 Million dollars in sales, Mielle Organics is widely recognized for its results-driven products and excellent customer service.

The company wholeheartedly believes that what is consumed by the body is displayed in outward appearances. They promote natural, organic ingredients, and are proud to exclusively use natural products derived from rooted plant oils and natural herbs. The products are paraben free, no harsh chemicals and no harmful preservatives; everything is made from love and nature and is not tested on animals.

A full description of the company’s products and mission can be found at http://www.mielleorganics.com.

Event Photography: Ollie Photography

Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event5

Africa Miranda gives prize to winner of social media contest

Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event7

From Left to Right: Sister Scientist, Bravo Tv’s Africa Miranda, Monique and Melvin Rodriguez with their daughters, Vh1’s Yandy Smith and Remy V Fab Style Ambassador Chris Curse

Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event8 Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event9

Style demos by Remy V Fab Style Ambassador Chris Curse

Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event11 Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event10

Sister Scientist describing the importance of LCO method to retain moisture and length.

Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event12

Natural Hair Bloggers From Left to Right: Donedo, Nae2Curly, Takeya Monique and Michelle Thames

Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event15

Yandy Smith and daughter Skylar Harris

Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event6Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event13 Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event14

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Beauty

Vh1’s Yandy Smith Signs on as Mielle Organics’ First Celebrity Brand Ambassador

Updated on Leave a Comment on Vh1’s Yandy Smith Signs on as Mielle Organics’ First Celebrity Brand Ambassador

Vh1's Yandy Smith Signs on as Mielle Organics' First Celebrity Brand Ambassador2

Vh1’s Love & Hip Hop Yandy Smith became Mielle Organics’ first celebrity brand ambassador making an announcement via social media after months of trying the products and naming them her “#ProductCrush” via Instagram. Over the course of two months, Smith tried several of the products and chronicled how her hair improved. One of the key improvements Smith mentions is her edges growing back due to the company’s Mint Almond Oil and Babassu Oil and Mint Deep Conditioner.

The reality TV star and the Mielle Organics’ CEO and Founder Monique Rodriguez met after Smith tried the products and gave an impromptu mention via social media. Rodriguez says, “I chose Yandy as an ambassador because she is going through a natural hair journey and she exudes the Mielle Organics’ mission to Empower, Excite and Educate.” Rodriguez went on to say that Smith’s love for natural products made her a perfect ambassador to promote the Go Green lifestyle, which promotes people to be conscious about the products they consume as well as what their skin absorbs. Smith who often wears protective styles due to a rigorous and demanding filming schedule understands the importance of keeping her natural hair healthy and says it’s even more important for her to make sure she is using healthy products as a nursing mother.

Vh1's Yandy Smith Signs on as Mielle Organics' First Celebrity Brand Ambassador

Rodriguez, a Chicago native and former nurse launched the Mielle Organics ‘Go Green‘ campaign in October of 2014. Since then, it has created a huge following of women who are becoming more conscious about the importance of using healthier products in their beauty and hair regimen. The company’s blog The Mielle Life further promotes the natural hair journey by highlighting the background on ingredients, style tutorials, trends and tips for women and children to keep their hair and bodies healthy.

Smith will host a Mielle Organics’ event celebrating her as their first celebrity brand ambassador at Deuces & The Diamond on November 14, 2015 in Chicago, IL.

About Mielle Organics

Mielle Organics is a new and extremely popu­lar all natural and organic hair products line for adults and children. Launched in May 2014, the company has over 140,000 customers in 87 countries. After mere months in the natural hair care industry and achieving over $1.5 Million dollars in sales, Mielle Organics is widely recognized for its results-driven products and excellent customer service.

The company wholeheartedly believes that what is consumed by the body is displayed in outward appearances. They promote natural, organic ingredients, and are proud to exclusively use natural products derived from rooted plant oils and natural herbs. The products are paraben free, no harsh chemicals and no harmful preservatives; everything is made from love and nature and is not tested on animals.

A full description of the company’s products and mission can be found at http://www.mielleorganics.com.