The cab service know as Uber, has just announced their partnership with popular music app, Spotify. Riders will now have the ability to play their favorite jams through the cab’s sound system. This new feature is only currently available in certain markets such as Los Angeles, San Francisco, New York and London. Uber’s CEO, Travis Kalanick mentions that this move is the first time the company has aimed to personalize the experience inside of the taxi. It seems in the tech world reinvention is the only way for brands to survive and looks like the taxi world is feeling the same pinch.

What do you think of Uber’s new partnership with Spotify? Do you think this move will spike Uber’s taxi rider numbers?