Shea Moisture Archives

One thing is certainly for sure… Tamera Mowry and her hair is in serious good hands! The genius behind her stunning looks on The Real, Rachel B Mason, is a multiple Emmy Award winning hair stylist.

Therefore, what is the secret behind Mowry’s insanely gorgeous curls? We have the answer! We went straight to the source in order to learn ALL the secrets. We’re talking products, tools and tips even on combating shrinkage. So if you are ready to take your natural waves and curls to the next level, read on!

Tamera Mowry -Her Stylist Rachel B Mason Reveals How to Get Her Hair

As all curly girls know, your strands are only as beautiful and manageable as your product arsenal. Here’s what Rachel keeps in hers get Tamera Mowry glamorous curls! Mason states,

“I want to give a shout out to Deva Curl for providing us over on The Real with some of your styling products and tools. They get Tamera Mowry’s curls so luscious and fluffy. And for those of you who wanted to know what we use on Tamera’s hair, well here it is.”

Deva Curl is absolutely amazing especially if you are currently wearing your tresses curly or wavy. The products are affordable and effective. Plus, they even have styling tools to make hair drying a cinch. Nevertheless, are there any other products Mason would strongly recommend for the curly and wavy hair squad? There is! She says,

“Product of choice today [is] Shea Moisture’s new product Red Palm Oil and Cocoa Butter [collection] for shrinkage prone hair. I tested it on a client and I liked how the Curl Strench Pudding has just enough weight to it to keep the hair from shrinking too much during the dry process.

It’s not drastic but you notice a difference in the hair shrinkage. What’s key during the diffusing is to leave very little dampness in your hair, you don’t want to dry your hair out.”

Tamera Mowry – Hair Inspiration

Rachel B Mason has created several beautiful hairstyles for Mowry for her hit daytime show The Real. So then, we rounded up 12 of our favorites to give you a little curly hair inspiration. Enjoy!

Tamera Mowry -Her Stylist Rachel Mason

With numerous awards, celebrity clientele and several hit shows under her belt; we wanted to know what inspires Mason to continue to be so successful in the hair industry. She reveals,

“Yeah so I was at mom’s place and came across these old photos of my pops and granny. Let me just say they are the reasons why I am the professional Hairstylist I am today. They were driven. They were innovative. They had growing hands.

They had knowledge. Skills. Spiritual. They were creative. They were hungry. They were determined.

They had strength during times when we (you know what I mean) weren’t acknowledged for our talents and creations but set pride aside and did what needed to be done to support their family. And honey child I am here to say I got all that in my DNA. 3 generations… different eras.. similar challenges; [and] all good people. I wish they were here today so I could thank them at least; for passing it down to me. Forever grateful.”

Last thing we wanted to know was Mason’s thoughts on the long held black hair question, “What really does it mean to have ‘natural’ hair?” There are so many opinions out there. However, many do not realize being natural does not necessarily refer to hair being curly or coily.

Tamera Mowry -Her Stylist Rachel B Mason Answers the BIG Question

Therefore, this subject is something we felt a professional view would be cool to have. So then, what does hair stylist, Rachel Mason have to say about it? Rachel states,

“Okay, so I want to make clear what going natural means. It means cutting out any and all chemical services to your hair. No color. No highlights. No relaxers. No perms. Virgin hair.

Easy enough right? I mentioned previously that I was going natural. I am. I am just going through something called a transition stage. You can cut it all off and rock a cute fade if it fits you to do so; rock a TWA or just cut the hair that is chemically treated and start there.

This is MY transition look and I chose to gradually go natural. I like to curl it, press it out or set it on some rods. I personally like the ability to change my hair when I feel like it and not be stuck with one look. I used to be like that once upon a time.

[However] very soon I will be completely natural, free of chemical or have virgin hair. But don’t be surprised if you see some color later down the line for summer! Here’s the thing ladies if you want to do it, do it! Make sure you do it for you and do it right. If you need help or ideas entering your transition speak to your Hair Stylist or just hit me up if you need a little inspiration.”

Tamera Mowry -Her Stylist Rachel B Mason -The Last Word

Want to keep up with the talented and award winning Mrs. Mason? Get social with her by giving her a follow on Instagram. Her handle is @RaiMason. Plus, you can surf over to her website at www.rachelbmason.com

Also, want to know more about Deva Curl and their amazing porducts? Well, be on the look out for future posts on the brand including one of newest faves by them. A product that is sure to make Wash Day even better and easier!

**Want Even More Hair as well as Hair Product News, Insights as well as Trends? Download Our New Shiny App! Click HERE**

Thoughts on Tamera Mowry -Her Stylist Rachel B Mason Reveals How to Get Her Hair? Well let’s connect then! Join the discussion and talk all things fashion as well as hair related with us by dropping a comment like its hot down low. Or also hit us up on our Facebook, Instagram (1966mag), Tumblr, Pinterest or tweet us @1966magazine.

Shea Moisture, a brand founded and built on the black woman’s dollar is seriously stirring the pot! This week the hair brand released an ad campaign that completely alienated their core demographic. To make matters worse, the Shea Moisture Ad Controversy took another disastrous and disrespectful turn as the brand attempted to apologize. What happened and should we continue to give support to such a company?

Really?! Shea Moisture Ad Controversy – Brand F Bombs Consumers in Apology

We get it, everyone makes mistakes. This is why we were content with waiting to see how Shea Moisture handled the backlash. However, to us they failed. In a long-winded statement the hair company admitted that they made a mistake. Yet, the fashion in which they did it was absolutely deplorable. Shea Moisture said, “Wow, okay – so guys, listen, we really f-ed this one up.”

Come again? The fact that Shea Moisture approved an apology that begins like that is disturbing. They are basically saying the black community will be okay with derogatory terms. To them that’s how to relate, find a common ground and get on the level of a person of color so they will understand.

NO. It is apparent that the non-black shareholders who now basically own and run Shea Moisture have watched too many music videos. How we [black girls] are unfortunately often portrayed is nowhere close to how we truly are and act. Moreover, when speaking to other races have you ever seen a company F-bomb them when apologizing? Of course not! They would never come close to using that type of language. However, for black women they felt it was okay to talk that way.

Well, it’s not. When apologizing, that is the time to save face and try to win back customers. Yet, Shea Moisture felt it was fine to curse and ultimately lack class, which shows they are not sorry. Moreover, it demonstrates their level of respect for black women and it is very poor. How’s that for “real talk?”

Take It Beyonce!

Shea Moisture Ad Controversy – Black Women Respond

It looks like we are not alone in feeling that Shea Moisture went a step too far. Former customers of the brand are saying:

“I’ve always liked this product, but no more. Boycott Shea Moisture.”

“We need to support the companies that are keeping the black dollars in the community and not mainstream.”

“I am seriously rethinking purchasing your products because I was insulted by that ad. It is the black community that made you what you are and you do us like this! We are always forgotten about after folks start making money using BLACK dollars.”

“How about the BLACK WOMEN who are the CORE CONSUMERS of your brand, that has placed you on the level of success you hold now?!”

“You guys need to fire your marketing and branding manager! That ad was soooo distasteful and very much false advertisment. Loyal customer SMH.”

“Wow… I am in shock and disappointed. Really?

“Hey y’all try out Eden Bodyworks products; they are all natural, they smell great and I like them more.”

“Black women make up 99% of your market. The women you represented in your video don’t even buy your products. You guys are a huge disappointment and I haven’t really gotten to try your products but I’m offended for all the black women who have.”

“Don’t target us as your customers then not represent us in your ads is the bottom line.”

Shea Moisture Ad Controversy

Another aspect of this situation to keep in mind is that black women can see the writing on the wall. We have gone down this path before and we know how the story ends. Whenever companies pull the old switcheroo and begin forgetting about their black consumers everything changes. From products lines right down to the formulas themselves. Why is the latter such an issue?

When it comes to black hair, a product’s formula is everything. Black hair is completely different from every other race’s hair texture. We need different nutrients and oils to keep our strands on a “Queen” level. Therefore, if a company reformulates a product in order to relate more to a consumer of another race [which has happened to black consumers many times] that same product ceases to work anymore for a black woman.

For instance a woman with naturally straight strands may dread a product with tons of oil, whereas a woman with curly hair would gladly welcome it. Hair is not an one product fits all. So then, there has to be products specially made to fit various textures.

What the Shea Moisture Ad Controversy is showing is that the company wants to move in another direction. Moreover, that path is going in the opposite of the consumer base that made them a household name.

Shea Moisture Ad Controversy – Conclusion

The fact that Shea Moisture knew they needed to apologize puts the proof right in the pudding. Moreover, the brand has also attempted to perform damage control by pulling the new ad. With black women spending a billion dollars on products we are not surprised by Shea Moisture’s mad scramble to save face. However, their half-hearted attempts is falling on many deaf ears.

Nevertheless, in the coming months we will see what else Shea Moisture does to right the wrong. In their extremely fake apology they mention that they, ” hear… listen.. count on … appreciate… [and want to] grow and build together.” Well, guess we will see if they truly mean any of it. Until then we will continue to keep our hair, money and loyalty far away from Shea Moisture since that’s obvious where they want to be when it comes to “us.”

**Want Even More Hair News and Trends? Download Our New Shiny App! Click HERE**

Thoughts on Really?! Shea Moisture Ad Controversy – Brand F Bombs Consumers in Apology? Join the discussion and talk all things hair as well as haircare related by dropping a comment like its hot down low. Or also hit us up on our Facebook, Instagram, Tumblr, Pinterest or tweet us @1966magazine.