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Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event

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Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event

Yandy Smith encourages attendees to be more conscious about the products they use on their hair.

VH1’s Yandy Smith hosted the Mielle Organics brand ambassador launch event at Deuces & the Diamond Club in Chicago. Over 200 guest attended the event which was MC’d by Bravo TV’s Africa Miranda and included style demos by Remy V Fab Style Ambassador Chris Curse and Stanford grad and natural hair products chemist, Erica Douglas a.k.a Sister Scientist.

The Mielle Organics mission to Empower, Excite and Educate was woven through the event. Africa Miranda engaged the crowd with social media trivia and giveaways and Sister Scientist presented a segment describing how chemicals affect African American hair and the importance of the ‘LCO’ method (liquid, cream, oil) to retain moisture and length. Smith, who made a grand entrance created a fan and media frenzy taking pictures and greeting several of the guests.

Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event2

Mielle Organics Founder & CEO Monique Rodriguez and Yandy Smith.

Smith attended the event with her daughter Skylar and husband Mendeeces and spoke to the audience describing her natural hair journey including battles with chemical relaxers and hair dyes. Showing off her natural hair free of extensions, Smith encouraged the guest to ‘Take the Challenge’ with Mielle Organics by committing to using natural hair products and being more conscious of lifestyle choices. Smith also spoke passionately about the importance of supporting women and African American owned business saying, “It’s so empowering for me to do business with and support someone who looks like me”.
Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event3

Mielle Organics launched the ‘Take the Challenge’ initiative in 2014 and has gained a tremendous following of eager and savvy natural hair product consumers. Since then, the company has grown to being sold in over 217 countries and has amassed over 175,000 customers worldwide. The event concluded with Co-founders Monique and Melvin Rodriguez announcing that Mielle Organics products would be sold in Sally’s Beauty February 1, 2016.

Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event4

About Mielle Organics

Mielle Organics (M.O.) is a new all natural and organic hair products line for adults and children.  After mere months in the natural hair care industry and achieving over $1.5 Million dollars in sales, Mielle Organics is widely recognized for its results-driven products and excellent customer service.

The company wholeheartedly believes that what is consumed by the body is displayed in outward appearances. They promote natural, organic ingredients, and are proud to exclusively use natural products derived from rooted plant oils and natural herbs. The products are paraben free, no harsh chemicals and no harmful preservatives; everything is made from love and nature and is not tested on animals.

A full description of the company’s products and mission can be found at http://www.mielleorganics.com.

Event Photography: Ollie Photography

Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event5

Africa Miranda gives prize to winner of social media contest

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From Left to Right: Sister Scientist, Bravo Tv’s Africa Miranda, Monique and Melvin Rodriguez with their daughters, Vh1’s Yandy Smith and Remy V Fab Style Ambassador Chris Curse

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Style demos by Remy V Fab Style Ambassador Chris Curse

Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event11 Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event10

Sister Scientist describing the importance of LCO method to retain moisture and length.

Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event12

Natural Hair Bloggers From Left to Right: Donedo, Nae2Curly, Takeya Monique and Michelle Thames

Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event15

Yandy Smith and daughter Skylar Harris

Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event6Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event13 Yandy Smith Encourages Women to ‘Take the Challenge’ at the Mielle Organics Brand Ambassador Launch Event14

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