Sing it with us now… “AT LASH’D! While we hope we made Etta James proud with our little rendition; we are even more proud of what is coming out of the beauty pipelines over at Marc Jacobs! The Marc Jacobs Beauty At Lash’d Lengthening & Curling Mascara is being heralded as the holy grail of mascara; that lengthens, defines and curls all lashes.

Nevertheless, in the world of mascara, those things are great; but more is needed. Just about every lash product on the market can transform your lashes somewhat. Therefore, what is designer Marc Jacobs bringing to the table to make his mascara stand apart?

One word: nourishment. Huh? Yes, it’s true, like the hair coming from your scalp, your lashes need “haircare” as well. Marc Jacobs Beauty is filling this need with their latest formulation. A formula that incorporates a nice dose of lash conditioners.

What does this all mean? It means with this mascara your lashes will be treated to conditioning that will make your lashes “healthier.” While most focus on just the traditional: length or volume. MJB takes things one step further with a formula that will not only instantly help them look great; but lead them to truly being better.

Marc Jacobs Beauty At Lash’d Lengthening & Curling Mascara-More Definition

However, don’t just take our word for it. We went to the source to find out even more about this eyelash product. In regards to At Lash’d, Marc Jacobs Beauty reveals,

“Finally, extreme length and curl, plus epic definition come together in one ultra luxe, longwear mascara. Enriched with lash conditioners Biotin Peptide and Provitamin B5; the vegan flake – and smudge resistant formula is lightweight and buildable without making lashes look crunchy or clumpy.

The wavy bristled wand was designed to evenly coat every lash for flawless application. At Lash’d delivers length and curl plus ultra defined volume. Inspired by Marc’s love of stripes, the ultra luxe gold and black design represents the long; defined lashes that are achieved with At Lash’d mascara.”

Want to add Marc Jacob’s newest mascara to your beauty bag? It’s available now! Get yours at Sephora, Harvey Nichols, marcjacobs.com and marcjacobsbeauty.com. The price? Each mascara currently retails for $27.

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