It was bring your daughter to work day… Or wait, maybe it was the other way around. Nope, just amazing casting for a new ad campaign for Calvin Klein. Zoe Kravitz and her forever beautiful mother Lisa Bonet are featured in the Calvin Klein 2016 jewelry + watches campaign.

The eye-catching advert captures a lovely mother/daughter moment as the two walk along a beach. Zoe and Lisa are all smiles and are photographed hand in hand. The silver jewelry worn by Kravitz is very modern and neoteric. The CK campaign’s tag line is “Life in the now” and begs the question, what does time mean to you?

The video which accompanies their one page ad shows the pair (Lisa & Zoe) laughing in a gorgeous cinematic way. The video also includes actor Will Peltz and his model girlfriend, Kenya Kinski-Jones along with a plethora of other models living precious Calvin Klein minutes. The entire campaign helps you to appreciate time and how you choose to keep up with it.

Thoughts on the Calvin Klein Lisa and Zoe ad campaign? Join the discussion on our Facebook, Instagram, Tumblr or tweet us @1966magazine.