We keep on falling…Innnnnnnnnnnnnnnnnnnnnnnnnnnnnn In In In love with Alicia’s fashion and beauty ventures! Sorry, for that we know we can be a little pitchy at times but we just couldn’t resist. The songstress is the face of Levi’s New Denim Collection for Women and she looks absolutely amazing.

Keyes has always had an unique style so it is great to see her being highlighted as a style forecaster. Moreover, dare we also say that it is refreshing to see a woman with REAL curves being a spokes-model for a major brand? In a world where most women are not a size 2 Alicia’s fly thick figure is a tribute to women everywhere with a little more meat on the bones. Levi’s has even said that these innovative jeans come with serious body benefits, because they are made for every shape, size, and style.

Alicia spurs on the masses by opening the ad with the words, “All women are naturally bada**.” Her viewpoint of women does not stop there with that edgy remark, Alicia goes on to reveal what also makes women powerful, beautiful beings. See the promo below!

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