We’re here for the applause, applause! Lady Gaga is joining the makeup ranks with the release of her new beauty brand, Haus Laboratories. When is it dropping? Well, there is now an OFFICIAL date. You can begin picking up items from GaGa’s Haus beginning on July 15.

Nevertheless, what is up for grabs? Lady G’s Haus is not staying tight-lipped at all. The brand reveals,

“Introducing HAUS of Collections. Six special collections curated by our founder, Lady Gaga, just for you. Each collection includes one of each of our self-expression tools along with a reusable clutch. [All products are] cruelty free and vegan, because we love animals and you.”

The brand on social platform, Instagram; shows that in terms of products some of them are:

GLAM ATTACK: All over liquid shimmer powder. A highly pigmented, longwearing all over color amplifier.

RIP LINER: A lip liner to die for. A creamy, demi-matte, highly pigmented lip pencil.

LE RIOT LIP GLOSS: An ultra high shine multidimensional lip gloss.

Haus Laboratories -Lady Gaga’s Brand New Beauty Brand

In order to survive in a sea of beauty companies that seem to be springing up every two seconds. A brand MUST have its own identity and vibe in order to separate itself from the pack. What is Lady Gaga’s lane? Haus Laboratories states,

“This is a creative collective. We are an artistic family and welcome you to express yourself. Our tools were designed with artistry and versatility in mind to inspire endless self-expression and reinvention.

The ritual of beauty is personal. A full face of makeup, a little, or nothing at all, we want you to love yourself. You are the artist of your own life. Whether you’re a perfectionist or like to get messy with it. This is your time to experiment.

They say beauty is in the eyes of the beholder; but at HAUS Laboratories, we say beauty is how you see yourself. Together, we are building a supportive, empowering, inclusive community. All are welcome in OUR HAUS.”

Therefore, in a nutshell it sounds like Gaga is going for everyone’s pockets. Look for a wide range of shades and options for all tones. Plus, a slew of makeup tools in order to get the job done.

**Want Even More Beauty as well as Makeup Product Release News, Insights as well as Trends? Download Our New Shiny App! Click HERE**

Thoughts on Haus Laboratories -Lady Gaga’s Brand New Beauty Brand? Well let’s connect then! Join the discussion and talk all things fashion as well as makeup product release related with us by dropping a comment like its hot down low. Or also hit us up on our Facebook, Instagram (1966mag), Tumblr, Pinterest or tweet us @1966magazine.