Wet Seal hosted an amazing night of fashion, shopping, music, and drink Wednesday night with Mame from America’s Next Top Model! Mame Adjei helped usher in the brand’s latest campaign, IDEFINEPRETTY.
Wet Seal Fashion Event with Mame Adjei From Top Model
(Los Angeles, CA) In recognition of Wet Seal’s re-brand, the Southern California–based company hosted a fun–filled night of music, drinks, shopping, and fashion. The fab event was held at The Well in downtown Los Angeles on Wednesday, August 31. The brand’s latest styles were on hand for guests to shop for free. Furthermore, Wet Seal officially launched their latest campaign with Mame Adjei from America’s Next Top Model called IDEFINEPRETTY.
BTS Shot of the Upcoming Campaign, Mame Giving FACE! YASSS!
The program, which encourages young women to define what pretty means to them, runs through the entire month of September. Moreover, Mame, who works with schools for youth empowerment, is shooting for the campaign with fellow model Aarika Wolf. The shoot went down like a DM on Thursday, September 1. Both models being shot wearing a custom IDEFINEPRETTY t-shirt.
The Deets
The event, was an action packed night that included LA’s most notable influencers, tastemakers, fashionistas, and more. For instance, Emily Mei, Cathy Kim, and Minh Pham, sipped on tasty cocktails and mingled with friends. Also, Model Sam Blacky kept the crowd in high spirits with her upbeat DJ set.
Moreover, models such as Alanna Whittaker, Sara Mia, and Brittny Ward kept it cute while shopping new fall looks. Wet Seal’s VP of Brand Marketing, Angelo D’Agostino, delivered a warming speech about the latest campaign. He acknowledged the new direction the brand is heading while thanking guests for their attendance and support. Other highlights included Mame Adjei snapping pics with guests, the DJ, and the Wet Seal team, offering a bevy of Instagram-worthy posts, and a gaggle of hilarious Snapchat moments.
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