What can we say, this campaign is just sick! The punk style has gone under the fashion knife on several occasions but the true essence of the look remains the same. An aspect of punk couture we have always favored is that some use it to make an awesome statement. From anti-materialism to not being considered stereotypical punk clothing has been a truly cool protest against mainstream culture. With that said, designer Viktor Luna is throwing his hat into the punk mix this season. See his vision by checking out the Viktor Luna Fall Winter 2016 Punx Republic Campaign!
Viktor Luna Fall Winter 2016 Punx Republic Campaign
Plaid, spikes, leather, metallics and fur. What’s not to like? Fashion is a form of self expression and should therefore never be boring. Moreover, Luna’s campaign is the farthest thing from being considered characterless.
Its chic, fun and a nice departure from the usual. Luna’s fine tailoring and construction has always enthralled us and he does not disappoint with this collection. Furthermore, the Viktor Luna Fall Winter 2016 Punx Republic Campaign showcases several eye-catching pieces including a harness.
Yes, you read that correct Viktor designed a Turbo Leather Harness. Instantly, we thought 2036 prosthetics? Very cool work Luna and looking forward to seeing more in the future!
Thoughts on the Viktor Luna Fall Winter 2016 Punx Republic Campaign? Talk all things fashion with us by dropping a comment like its hot down low. Or hit us up on our Facebook, Instagram, Tumblr or tweet us @1966magazine.
We recently got to chat with fashion brand Wet Seal at their Wet Seal I Define Pretty launch party! We gabbed about everything from the 90s, social media and of course T to the R to the E-N-D-S. Say it with us dolls, “Trends!” Also, we checked out their newest designs and found some pretty sick couture pieces for fall 2016.
Wet Seal I Define Pretty Launch Party
We came, we saw and we left in such a glamorous LA mood. The Wet Seal I Define Pretty launch party was a night full of style, models and tons of Cali flair. The music was popping and the vibe was gloriously energetic.
The stylish soirée was held in downtown Los Angeles at the fabulous, The Well. The Well is known as THE spot when it comes to getting what’s hot in fashion now. Here’s a short video recap of our fashion night on the town!
The Chat
We’ve been obsessed with Wet Seal since we were tweens. However, this isn’t the same Wet Seal. As we perused garment after garment, piece after piece the verdict was official. Our tween and teen fave store had underwent a major overhaul. Plus, to keep it totally one hundred… We loved the change!
We caught up with Wet Seal VP of Marketing, Angelo D’Agostino who filled us in on how it all came about. Angelo told us that the brand really wants to get back to that good ol’ edgy, effortlessly chic Cali style. The type of look that could really translate to girls all across the country.
A lot of the going out to the club looks have vanished and gone away. Wet Seal is leaving that to other brands. In its place are modern, voguish looks that feel like the 90s but revamped. They are really making moves to help consumers view them as a causal brand that does relaxed couture better than anyone else. From the look of their fall 2016 collection as well as awesome fabric choices they are well on their way.
Their Social is in Formation
Social media is the fastest and simplest way for brands to open up a dialogue with their loyal fan base. Who of us doesn’t check a snap, hashtag or post to find out what’s new? Unless your a cave girl most likely you’re on social media for all your fashion needs.
Wet Seal is all over it when it comes getting social. From an all out Snapchat assault to new hashtag campaigns perf for the Gram. Wet Seal is staying at the forefront of showcasing trends fit for the “It Girl.”
Their newest campaign “I Define Pretty” is paving the way and opening up conversation between the brand and their consumer. Wet Seal girls can share what pretty means to them. This accomplishes a few things. For one, it helps to empower and inspire young women. Secondly, it builds trust and a stronger connection between Wet Seal and their buyers.
D’Agostino even described social media “as our biggest broadcasting tool.” Therefore, if you want to keep up with WS just use the tech right at your fingertips. Moreover, Wet Seal is also utilizing brand ambassadors as well as brand influencers to tell their fashion stories. So then, you can continue to see girls like you that truly understand how an OOTD should really be rocked!
Wet Seal I Define Pretty Must-Haves!
As soon as we walked through the door we instantly saw a kimono with our name all over it. This year Japanese influence has found its way all over the fashion scene. Case in point, Philip Plein who created a plethora of kimono inspired outer wear for fall.
We fell in love with Wet Seal’s kimono for several reasons. Here in Cali we really don’t have autumn. Its kinda like summer number two with slightly cooler temps. Especially, in the valley. Therefore, a light weight option to take off the occasional chill is always appreciated.
Denim should never be a bore. Which is why we were filled with more glee than a high school chorus when we spotted pair after pair of distressed jeans. In keeping with their other sleek fall looks Wet Seal’s jeans are distressed without looking extremely tortured. You can easily pair these jeans with a cute crop top, sweater or graphic tee.
Slogan and statement tees have definitely made a comeback during 2016. A popular trend of the 90s, the look is cool with a sophisticated twist. It shows you stand for something and are basically “woke.”
We made our way to the I Define Pretty tee and immediately started creating outfits in our head. So far, we are thinking the shirt with a leather jacket and black skirt. Tell us how you would style this awesome tee and don’t forget to enter Wet Seal’s contest online! Head to their IG for full disclosure and details.
Nothing says young California Boss Lady like a bomber jacket. Head to school or a part time job while defying the cool morning air. Also, the jacket just reads trendy. So then, you’ll instantly add some serious je ne sais quoi to any ensemble.
Thoughts on Wet Seal I Define Pretty Launch Party? Talk all things fashion with us by dropping a comment like its hot down low. Or hit us up on our Facebook, Instagram, Tumblr or tweet us @1966magazine.
Wet Seal hosted an amazing night of fashion, shopping, music, and drink Wednesday night with Mame from America’s Next Top Model! Mame Adjei helped usher in the brand’s latest campaign, IDEFINEPRETTY.
Wet Seal Fashion Event with Mame Adjei From Top Model
(Los Angeles, CA) In recognition of Wet Seal’s re-brand, the Southern California–based company hosted a fun–filled night of music, drinks, shopping, and fashion. The fab event was held at The Well in downtown Los Angeles on Wednesday, August 31. The brand’s latest styles were on hand for guests to shop for free. Furthermore, Wet Seal officially launched their latest campaign with Mame Adjei from America’s Next Top Model called IDEFINEPRETTY.
BTS Shot of the Upcoming Campaign, Mame Giving FACE! YASSS!
The program, which encourages young women to define what pretty means to them, runs through the entire month of September. Moreover, Mame, who works with schools for youth empowerment, is shooting for the campaign with fellow model Aarika Wolf. The shoot went down like a DM on Thursday, September 1. Both models being shot wearing a custom IDEFINEPRETTY t-shirt.
The Deets
The event, was an action packed night that included LA’s most notable influencers, tastemakers, fashionistas, and more. For instance, Emily Mei, Cathy Kim, and Minh Pham, sipped on tasty cocktails and mingled with friends. Also, Model Sam Blacky kept the crowd in high spirits with her upbeat DJ set.
Moreover, models such as Alanna Whittaker, Sara Mia, and Brittny Ward kept it cute while shopping new fall looks. Wet Seal’s VP of Brand Marketing, Angelo D’Agostino, delivered a warming speech about the latest campaign. He acknowledged the new direction the brand is heading while thanking guests for their attendance and support. Other highlights included Mame Adjei snapping pics with guests, the DJ, and the Wet Seal team, offering a bevy of Instagram-worthy posts, and a gaggle of hilarious Snapchat moments.
Thoughts on Wet Seal Fashion Event with Mame Adjei From Top Model? Join the discussion by dropping a comment like its hot down low. Or hit us up on our Facebook, Instagram, Tumblr or tweet us @1966magazine.
Guess who’s back? You already know, our very own style ambassador, Carly! As you may remember from past posts Carly has been busy living the life of a college girl. School keeps her hopping but she always has a place right here in the 1966 Mag fambam. Since being one of our ambassadors, she has shared many thoughts with us on how she balances school and remain looking fantastic. In today’s post she is filling us in on what’s big in fashion for SA F/W 2016!
Lets break that down just in case (wink, wink). SA F/W 2016. SA F/W 2016 means South Africa Fall/Winter 2016. Okay, everybody good? Perfect! Here’s what our lovely doll had to say:
“We are heading to winter on this side of the globe. Personally, during the seasonal transition I noticed that colours don’t really change much haha Nevertheless, there is another change that has happened. Unfortunately, I haven’t been out shopping or been fully indulging in the fashion world lately. On the daily I seem to find myself falling into my usual style, my uniform (overalls n boots) lol I am always in that! However, I do try to change it up a little colour-wise like with nude or a dusty pink. Speaking of colour for SA F/W 2016 there is a popular trend here that I can share. The whole dark green military trend its still going on here. Looks like it’s here to stay!
Always nice to know what is popular or en vogue around the globe. Carly always has a few words of wisdom for us when we check in with her. We thought what she said was definitely how all of us girls should think. She mentioned,
I believe we are all winners… It is up to you whether you choose to win or lose. In everything I choose to put my mind to I choose to win.”
You go girl! Let us all continue to win. Let us all continue to succeed. It is not just about the beauty, let us always also focus on the brains and determination to turn our dreams as well as goals into realities.
Thoughts on our SA F/W 2016 Style Ambassador feature? Join the discussion on our Facebook, Tumblr, Instagram or tweet us @1966magazine.
