Chi Haircare has just released a new ad campaign featuring one our faves Zendaya Coleman! The campaign aims to help girls to embrace their real individual beauty. As part of the #RealIsBeautiful campaign Zendaya shares her style and beauty tips. Zendaya makes a wonderful spokeswoman for the CHI Haircare brand since she does always keep it 100.

Just how real does Zendaya keep it? Well, in the past she stood up to remarks made in regards to her wearing dreads at a red carpet event. The result? Recanting of statements made and Zendaya heralded in the form of a Barbie doll, dreads and all. Coleman’s outspokenness to be comfortable and confident in your own skin has resonated with young girls the world over.

CHI Haircare is added fuel to the inspiration fire by supporting realism. The brand’s Gram profile even mentions that they just don’t want your hair to look beautiful, they want you to feel beautiful too. What a nice thought!

We are huge fans of CHI Haircare products and own several of their flat irons and hair protectant products. Moreover, we are happy to see this partnership between Zendaya and CHI and can’t wait to see what’s all in store. Check out the campaign girls, the photos are stunning!

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