From Twitter to Instagram; and any news source it’s been instant to see the devastating effects of Hurricane Dorian. Just how serious are things? Try $7.5  Billion in damages. PLUS, according to Wikipedia:

“Hurricane Dorian was the most powerful tropical cyclone on record to strike the Bahamas; and is regarded as the worst natural disaster in the country’s history. Dorian struck the Abaco Islands on September 1 with maximum sustained winds of 185 mph (295 km/h). Tying with the Labor Day hurricane of 1935 for the highest winds of an Atlantic hurricane ever recorded at landfall.

The resultant damage to these islands was catastrophic; most structures were destroyed or swept out to sea, and at least 70,000 people were left homeless. The hurricane proceeded along the coasts of the Southeastern United States and Atlantic Canada, leaving behind considerable damage and economic losses throughout those regions.”

Therefore, that leads us all to some logical questions. What’s being done to help those affected? Additionally, how may I and others support?

Hurricane Dorian: Aethera Beauty Helping Caribbean During Aftermath

All is not lost. There are awesome brands out there doing there part to help those in need. With this in mind, we wanted to let you know what beauty label; Aethera, is doing. Aethera is donating 50% of their profits from AetheraBeauty.com to hurricane relief efforts throughout the entire month of September.

Why such efforts? Well, the brand’s rich tropical concentrates all come from the Caribbean; and the islands hold a special place in the founders’ hearts. As a result, they have donated a portion of proceeds to Caribbean charities since their launch in February of this year. However, with the immediate need; they are becoming active ASAP and stepping up their percentage to help rebuild after the storm.

While to some, the beauty industry can sometimes feel a bit vain. The Aethera company is proud to be one of the brands who truly care and are working hard to do the right thing when it’s needed. Here’s hoping we can help these gorgeous islands and their enduring people.