Honestly, this has to be one of the BIGGEST beauty teases ever! This week Maybelline cosmetics released BTS (behind the scenes) shots of model, Jourdan Dunn, in a brand new must-have lip shade. There was only one problem. The secret lip is a yet to be released Maybelline purple lipstick. God have mercy on all of our beauty souls!

If Maybelline wanted to start a cosmetic frenzy aka World War Lip 3, they definitely got their wish. Lipstick fans immediately began inquiring about the lip tint shrouded in mystery and Maybelline kept their lips sealed. Loving that shade of purple on Dunn? You are so not alone. Here is what other ladies were saying,

“OMG I want this lip color!!”

“Love.”

“This colour.”

“Love the lip.”

Sentiments like the ones above went on and on and on for hours. At this very moment in time, Maybelline has still not said zilch about the purple lip color. Nevertheless, the Maybelline purple lipstick in question fits with their spring 2016 purple collection that they have nicknamed, “the purple posse.” The royal color products include purple liner, shadow and of course lipstick. Could one of these vibrant and bold lip colors from the collection be the lipstick that we seek?!

Only time shall tell when it comes to this little makeup dilemma. We will definitely keep you posted on any beauty developments in regards to the tint name as well as release date. Until then, we will just continue to admire the beautiful shade from afar and slightly hate on Jourdan for having the opportunity to wear it already. Just kidding, we love ya Jourdan!

Thoughts on the shhhh Maybelline Purple Lipstick? Talk all things beauty with us by dropping a comment down low or hit us up on Facebook, Instagram, Tumblr or tweet us @1966magazine.