Mama may have taught us that, “It is better to look good than to feel good. AND one iconic designer did coin heels as “pleasure pain.” But nah Hunnies, whoever said beauty has to involve pain had it all wrong; and board certified podiatrist, Dr. Najwa Javed, the founder of E’MAR Italy is out to prove it!
Imagine being able to walk all day in heels without packing flat slippers or Dr. Scholl’s… you know; just in case. The problem is that we all have become so accustomed to heels being painful; we’ve just accepted it as normal. This kind of thinking should never have happened.
Style should be fun, full of expression and also comfortable. If you have ever had to do the walk of shame because your feet hurt; come on you know the one. The gripping with your toes, stiff walking with a half wobble till you are just walking barefoot to the car. We’ve all been there (Lol); but those days are long behind us now. Since now there’s E’MAR’s designer shoes!
E’MAR Italy -Luxurious, Stylish and Comfortable Heels by a Podiatrist!
Just to prove to all you how different E’MAR’s shoe lineup is to anything currently on the market. We are going to quickly examine and study one of the luxury brand’s heel designs. Let’s get into the Aiden Pump.
According to the shoe label three points to keep in mind are:
The Aiden pump was designed with three critical parameters.
1. An Elongated toe-box: This feature allows for complete coverage of the toes keeping the foot from sliding forward. Coupled with the extra depth toe box, your toes will no longer grip, blister, or get pain from the upper lining cutting into the joint lines.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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2. Graded medial arch incline: The higher the heel, the steeper the arch incline; is the crux of the problem for most women. Most designer shoes have a +50 degree incline and it can go up to 70 degrees. Our line is constructed to allow your foot to sit at approximately 45 degrees. Mimicking a lower heel height than what you are actually wearing! Now you get the height as well as the support.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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3. Hidden E’MAR technology: There is nothing like this on the market. Made with superior materials, the hidden inlay is designed to re-align your foot and ankle for optimal stability. There is no bulky pads and cutouts to make you feel like you are wearing orthopedic shoes. These beauties are designed to make you feel sensibly sexy.
Bringing SEXY Back- How the E’MAR Brand Came About!
So as one can see, E’MAR’s approach to shoewear is different, amazing and about time! The shoe industry for years has been dominated by males; therefore, it is refreshing to see a woman trailblazing comfortable and well-made designs. Nevertheless, how did E’MAR come about?
Well, as a foot and ankle surgeon, Dr. Javed has treated thousands of foot pain as well as related injuries. Furthermore, as a high heel lover, she knew the solution of “just don’t wear heels” wouldn’t cut it. Starting in 2009, she began researching the science and also structure of high heels to bring an effective solution to the market.
Now, using modern technology, data analysis of how your current shoes are failing you, and years of her professional expertise, she’s designed a line of beautiful, high-quality, high-heeled shoes that support and cushion women’s feet, but are still sleek and stylish attention-grabbers.
E’MAR stands for Elevated Medical Arch Re-Balancing. It features footwear that is handcrafted by expert artisans in Italy with patent-pending medical technology for the modern woman. A VERY important element since the majority of women’s designer shoes today have narrow toe boxes; which can lead to blistering and also cramping of the toes.
Bringing SEXY Back- How the E’MAR Brand Came About! (Continued)
Moreover, the care and research put into E’MAR heels guarantees that each shoe is handcrafted according to unique technical specifications. This means you can slip them on in the morning; knowing that you’re going to look good and feel good, all day long!
Deceivingly gorgeous, this shoe line provides you with the utmost anatomical alignment and stability. The line’s insole is built to stabilize all arches of your foot, allowing you to step forward with confidence and grace.
Built by a practicing female foot and ankle specialist in the heart of Silicon Valley and shoe connoisseur. It was her dream to innovate a high heel that would be sleek, sexy, yet structured and sensible; all while keeping your foot’s alignment in mind.
She certainly is accomplishing just that! There are already several gorgeous designs available for purchase; with many more on the way. Nevertheless, three are such fashion staples that should definitely be in every closet. Check them out below!
AIDEN ($345)
RAYAH ($345)
MERAKI ($345)
E’MAR Italy, Meet the Founder -Her Inspiration for her Brand and More!
Dr. Javed is making waves in fashion and her passion for greatness can be seen throughout her career! Nevertheless, she’s using her expertise to change women’s lives and couture choices forever. Here’s what inspired Dr. Najwa Javed to develop E’MAR. She says,
“As a podiatrist (foot and ankle surgeon), I have spent the last 10 years teaching men and women how to protect or treat their feet and legs from or after injury. My love of helping people live their best life; doing what they love most, has become my inspiration and mission behind E’MAR. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
[My brand] was built for the woman who does it all. She yearns for luxury without sacrificing sophistication and sensibility. Finally she does not have to. The ultrathin dynamic insole built within each shoe has built-in medical technology to support all 3 arches of the foot. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
I knew from the beginning that the only place that could create was Italy. The Master Italian Artisans have been making shoes for centuries; and their knowledge of shoe design is unparalleled. There can never be another place which can pay attention to intrinsic detail like they can. [Collections are] built on Italian and medical expertise & available in just 11 days!!!
Welcome to the first ever perfect inside out shoe line.”
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