It’s September, so every music lover knows what that means… it is Video Music Award time! Every year fans look forward to their favorite artists being recognized for their musical talents and contributions with a silvery moon man. Nevertheless, they also tune in for all the nonstop performance action of their fave songs. What’s one act that many hip hop enthusiasts are looking forward to? The Cardi B and Megan Thee Stallion VMAs 2023 performance of their latest collaborative effort together.
You are reading that right, this dynamic duo is back in action and ready to take the charts and stage by storm. Cardi and Megan enjoyed success together just three years ago. In 2020 they released a hit that went number one on the Billboard Hot 100 chart. Making it Cardi B’s fourth single in her career to do so.
Now the pair hope to experience lightning in a bottle once more. Moreover, the VMAs are going to be the big launching board for their 2023 single, Bongos. So far, the song while generating viral videos on TikTok; is just not making waves.
This is why artists turn to televised performances to help give their songs a “lift” up the charts. For instance, most acts that perform during the annual Super Bowl Halftime Show experience a pretty dramatic increase in sales and streams.
This is true whether an artist has been gone from the music scene for a bit. For example, Missy Elliott performed with Katy Perry during her Super Bowl performance; and Missy’s sales as well as streams (Elliott experiences a 676% spike after SB performance); went through the roof! Not just by OG fans, but manly new generations who were not familiar with her. Wild.
Even though, award shows are a dying breed; they still are seen as a vehicle for publicity. Publicity breeds sales. And that’s what any musician wants at the end of the day.
Cardi B and Megan Thee Stallion VMAs 2023 Performance- Back Together Again
Therefore, being seen is the name of game. It gives more opportunities for endorsements and advancement. Cardi B and Megan’s performance tonight falls into this category.
The song of choice is Bongos. The Grammys describes the single as follows:
“Grammy winning artists Megan Thee Stallion and Cardi B are back with a new single, Bongos. The song highlights the duo’s flow and connection, as they trade verses over a bouncy, repetitive and infectious beat fit for the club.”
Therefore, tune in tonight for all the action. Word on the street is that Olivia Rodrigo and Shakira will also be apart of the show. Additionally, Nicki Minaj will host.
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