The official Alberta Ferretti Spring Summer 2020 Campaign is here! It stars two amazing top models, the gorgeous Adut Akech (we see you girl); as well as the stunning Vittoria Cerretti. Immediately, the imagery enchants you and pulls you into the vortex of luxurious high end couture!
You are welcome into a world of simplicity yet glamorous sophistication. The collection is a style paradise for the individual who devotes themselves to a life of travel and jetsetting lifestyle.
What types of fashions are included? Dresses, caftans, prints and an updated, modern take on denim. AF’s version is “a pop of orange tie dyed oversized jeans with a boxy and relaxed fit.”
Alberta Ferretti Spring Summer 2020 Campaign Starring Adut Akech
However, enough of our two cents. What was the inspiration behind the campaign as well as collection? Alberta Ferretti reveals all. The fashion label states,
“Alberta Ferretti SS20 ADV Campaign — Alberta Ferretti unveils today the new Spring Summer 2020 Advertising Campaign. An anthem of joy and femininity interpreted by the stunning Adut Akech, Vittoria Ceretti and directed by Karim Sadli.
Clothing can say a lot about who we are and what we do every day; but also inspire a more optimistic way of life. Breezy ensembles, embroidered caftans, flowing silhouettes; vibrant and peppy hues define the fresh new take on dressing for vacation.
Immerse yourself in the vibrant and peppy hues of the latest Alberta Ferretti collection. [It’s] confidence and optimism personified. A sense for wanderlust and a bohemian way of living through rose colored glasses. A vision of bright and vibrant colors evoking joy and lightness. Explore the fantasy of a permanent vacation.”
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