LAFW kicks off with Day to Night at the W Hollywood

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We attended the Day to Night Fashion Show that took place on October 10th 2014 at the W Hollywood. Day to Night brought this season’s ready-to-wear options centerstage, showcasing womenswear designs that encompass fun and easy daywear to stun-everyone-around-you eveningwear and everything in between.

Celebrities including the stars of Shahs of Sunset, Clippers player Deandre Jordan, NFL Wide receiver Dale Moss, and Alexis Bellino came out to in style to see the hottest collections saunter down the classic spiral staircase at the W Hollywood.

Shawl Dawls opened the event with a chic live installation showcasing the gorgeous ways their convertible shawl can transform any outfit. The installation featured Jeans by JHaus, and jewelry by Livre Brune. Photographers and guests were able to get up close to view the innovative designs.

Sea of Pearls closed the first half of the show with their California line of chic tees and tops. Paired with sequined shorts and sparkling floor length skirts, Sea of Pearls showed how their deliciously soft tops can be dressed up to the nines or dressed down with stylish flair. Superstar model Naima Mora of America’s Next Top Model walked in the show as a special treat for guests.

Denim innovator and ingenious designer JHaus presented a collection of American-made premium denim designs. The collection’s perfectly fit denim complements the body showcasing a feminine and confident edge.

Designer Bri Seeley closed the Day to Night show with a truly inspired collection showcasing the brand’s signature elegance. With this collection Bri Seeley takes her place among the top designers of her generation.

Day to Night partnered with Dress for Success who do incredible work for women all over the world. Susan Leibsohn of Dress for Success spoke to guests about the incredible work her organization is doing for women in the workplace.

Special thanks to the W Hollywood Hotel, The Organic Face, TATRATEA, Peroni Nastro Azzurro, DJ BoomBoxBri, Soyjoy, Luna Bar, Diabolo, Delphine for their desserts, Uber, illy issimo, and Skinny Girl Sparklers.

Dress for Success – The mission of Dress for Successis to promote the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Sea of Pearls will also present an activation for guests throughout the evening with a percentage of sales going to benefit Dress for Success.
ParkerWhitaker Productions