BE HEELED!!! Rihanna is blessing our fashion souls with one of the (if not the biggest) collaborations of 2020! The Fenty x Amina Muaddi Capsule Collection! A line up that is all about shoes… REALLY HOT ONES!
This collab is exactly what the Fenty brand has been needing. A shot of excitement and style thrills. While Fenty has had a few hit pieces here and there, if we are all very honest… the brand has been flatter than a week old opened can of Coke.
No pop. No real signs of life. Just a flatline. No where near what we had expected or what Rihanna is capable of putting together.
When news first hit that Rih was going to have her very own luxury brand it was exciting. Immediately a vision of women rolling through town looking like replica red carpet-eqse Rihannas came to mind.
We’re talking Rihanna shutting down Cannes Film Festival with sunglasses, updo and floor length gown Rihanna. The Adam Selman sparkle Fashion Icon winner Rihanna. And dare we say… the yellow robe and redhead Met Gala Rihanna?
That’s the Rihanna influences we thought we were going to see in her brand. But, things have gone a different route. While excitement still surrounds other Badgalriri ventures such as Fenty Beauty and also Savage Fenty; Fenty just doesn’t seem to be connecting as well.
And it’s not just about price. There seems to be a missing flair that is also causing the disconnect. However, this new collab is about to change all of that.
Fenty x Amina Muaddi Collection! Biggest Shoe Release of 2020!
Amina Muaddi is one of the most stellar shoe wear geniuses to ever walk this planet. Her designs just take you to another couture realm. Now she is bringing that same energy and je ne sais quoi to the Fenty label!
Nonetheless, shoe design is also something that is a strongpoint for Rihanna. Seriously, who can forget her stunning collection with Manolo Blahnik? Therefore, this new release for Fenty should be STRONG!
Collaborations are great because it helps bring new eyes to each brand. They, Rihanna and Amina, both gain here. But the fans of these fashion companies are going to win too!
From the get-go we always felt the strongest element and pieces in the Fenty product line are the shoes. They have been pretty great throughout all the various releases. Even when other things didn’t quite make sense; the Fenty shoes held their own. So this collab has the opportunity to take things from great to out of this world freaking amazing! And we are here for it.
Fenty x Amina Muaddi -Rihanna Speaks on It
This new collection is available beginning on July 15. Moreover, Fenty fans are already getting worked up into a frenzy. Furthermore, in the early hours of July 14, Rihanna had taken to social media to stir the pot even more by teasing her collaboration with Amina Muaddi. She simply stated,
”Eiffel Tower who? Next Fenty release is all about… SHOES! Designed with Amina Muaddi. Y’all ready? Dropping July 15 on Fenty.com.”
Yes… Rih… our souls are prepared. To spend any coins available or also any stimulus received (Lol). This is NOT the collection any real shoe lover or addict will want to miss!
PLUS if you really do want to own a pair from this drop; please do not hesitate. Amina Muaddi’s collections are known to sell out and sell out FAST. So be prepared to get yours while you can.