Every wonder what the life of a high-end designer is like? Now you can get a sneak peek along with a preview of some chic fall fashion! The Brandon Maxwell Fall-Winter 2017 Campaign dives into the creative process of bringing a collection to the masses. Moreover, Brandon Maxwell is using an amazing girl gang of models in order to showcase his fab garments. Check out Joan Smalls, Maria Borges, Lameka Fox along with Charlee Fraser, Andreea Diaconu and Romee Strijd in the new photo/video campaign!
Brandon Maxwell Fall-Winter 2017 Campaign Starring Joan, Maria and Lameka
In fashion visuals are everything. For his latest campaign Maxwell utlizes both videos and photography to highlight his designs. Regarding details as well as the inspiration behind the campaign, Brandon Maxwell says,
“Introducing the first in a series of six videos for our Fall-Winter 2017 Campaign, starring Joan Smalls. I’ve never set out to do a traditional campaign. In many ways these projects begin less as a vehicle to sell the clothing and more as a therapeutic exercise. To help me gain a deeper understanding of the industry within I work. Maintain some sense of self and to stay steady on the path in search for something I know to be true.
Each season’s campaigns are meant to show my world through my eyes. In this instance it’s the castings, the fittings, process, the way I see it. A world where the women are cast as much for their brains, personality, and dedication as they are for their beauty. Our Fall-Winter 2017 Campaign features six incredible women that I have had the pleasure to get to know and work with on many projects over the years.
These are the women that bring our clothes to life. I think it’s important to hear their stories. To understand that they are more than just what they seem on the runway, and in a way, so are the clothes. They are garments that are meant to be lived in, and that have a purpose.
In all the clothes there is a space left for the woman. The power, the confidence, the unwavering sense of self. In their company, I am somehow able to find strength within myself at the time that I need it the most.”
Brandon Maxwell Fall-Winter 2017 Campaign Starring Joan, Maria and Lameka – Credits
As they say, it takes a village. An all-star team helped bring the Brandon Maxwell Fall-Winter 2017 Campaign into existence. Here’s a list of all the major players.
Directors: Brandon Maxwell and Jessy Price
Director of Photography: Santiago Gonzalez
Talent: Andreea Diaconu, Charlee Fraser, Lameka Fox, Joan Smalls, Maria Borges and Romee Strijd
Stylist: Sandra Amador
Set Design: Bette Adams
Hair: Hos Hounkpatin
Makeup: Michelle Clark c/o Mac Cosmetics
Manicurists: Jenny Valle and Sonya Belakhief c/o Deborah Lippmann
Executive Producers: The Collective Shift
Music: All tracks by The Greatest Hoax
Sound Mixing: Drew Joy
Post Production: Veleem
Editor: Drew Taylor
Color and Finish: Derrick Yuen
Post Producer: James Demetri
1st AC: Chevy Anderson
2nd AC: Ryan Nocella
Gaffer: Eric Hora
Grip: Brandon Roberts
Steadicam: Devin Ladd
Swing: Justin Wilson
DT: Nick Bean
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