Since news hit that the iconic director shall have her likeness translated into a Barbie doll, everyone has been patiently waiting on its release. The doll was literally released today, December 7 and if you had planned on getting your hands on one we are sorry to report but it is not likely happening. The doll is completely sold out!
The doll was made available for purchase at www.thebarbiecollection.com with proceeds going to Witness Org. as well as Color Of Change. It was set to be released during December in order to coincide with consumers and their holiday shopping. The sales strategy paid off because the doll flew out of Mattel as if there was a fire.
Ava DuVernay has been keeping fans up to date in regards to release date and how proud she is to be apart of this moment in Barbie history. Two hours ago she tweeted,
“Sold out on Barbie collection, I’m told. More available at Amazon. What the hell is going on? #bananas #nuts #whoa.”
Whoa is correct and goes to show that Mattel’s move to listen to consumers about diversity has literally paid off. The brand has come under much criticism for not making enough Barbies for young girls of color to relate to and build up positive imagery in their young minds. Mattel seemingly listened, changed and are now reaping the benefits.
We are so happy to see toys being made that not only help to make your girls feel more confident, but have a positive role model to look up in order to see that success is possible. Black is beautiful and yes it is also very marketable as well. Congrats to Ava on her doll and we also wish her continued success!
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